SEO is ever evolving. We’re on it so you don’t have to be.
You’ve probably heard a digital marketer say, “We really don’t know why Google does what it does, so just make good content and don’t worry about SEO.” We couldn’t disagree more. Improving your Google rank is not a mystery to us.
Our SEO services consistently move client-partners who were once buried at the bottom of search engine results (SERPs) to the first page. Sure, only Google has their entire playbook, but we have enough of it to deliver significant performance lift.
While Technical SEO tends to the nuts and bolts of your site setup, an SEO competitor analysis identifies the most SEO-friendly content to sit on that technical infrastructure. Scoping out your competitors’ page performance and keyword tactics (this is totally legal, btw) often presents multiple strategic insights, which is why our competitor analyses go way beyond the surface.
Things to consider
Your Apiary team will conduct a deep dive into search and business competitors. This includes keyword gap analysis using a tool like SEMRush or Moz, and a backlink audit to understand which of your competitors’ pages are most loved by Google, and why. But we don’t stop there.
Next is a content gap analysis that examines ideal content types for your industry, and an assessment of your competitors’ paid ad keywords. We leave no marketing data stone unturned, and never pass platform fees onto our client-partners.
- Analyzing competitors doesn’t mean you lack your own ideas – it’s actually incredibly strategic and pragmatic to know what’s working in your space, and why.
- Many competitive analyses look only at page performance or content types. Apiary takes a kitchen sink approach to ensure that we get (and then give you) the full picture.
- Tools like SEMRush and Spyfu are included in every Apiary Competitor Analysis scope.
Digital marketing case study: MoPub | Twitter
A Twitter property, the MoPub Marketplace brought in Apiary to help increase MQLs and SQLs.
Increase in MQLs QoQ, with 88% better CPA
Increase in SQLs
Q1 conversion rate increase, compared to previous year
“Apiary found quick, strategic solutions for our immediate business needs.”
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
SEO considerations for website projects
Learn about Search Engine Optimization (SEO) considerations for website projects, and get a sense of what to expect while working with an SEO expert
Client-Partner Case Study: ARXAN
Client-Partner Case Study: ARXAN Improvements: SEO Performance “By working with Apiary, our rankings rebounded quickly after the migration, resuming the volume of leads and deals. Very happy with the results.”
Shopify SEO: What you need to know
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