Data to Strategy to Implementation. On repeat.
We respect our business instincts and those of our client-partners, but numbers are our north star. That’s why all Apiary implementation is paired with robust performance measurement and analysis, plus a readiness for quick, data-driven pivots to maximize ROI. Your dashboards will never collect dust with us. Data review is a daily habit.
Many conventional agencies reserve marketing analytics for the end of a campaign and then take weeks or months to revise tactics based on those learnings. Our nimble structure and work ethic shortcuts the timeline from implementation to optimization strategies and back to implementation. We don’t rush good, thoughtful work. But we also don’t drag it out.
Think numbers can’t lie? Most of the Google Analytics implementations we see have holes. Big ones. This means that strategic decisions are being made based on faulty logic. Before even uttering the word ‘strategy,’ we need to be sure that your data is clean and delivers a reliable picture of customer buying behaviors and channel performance.
Things to consider
Our analytics audits include syncing with your tech team to confirm that Google Analytics Tag Manager and all data layers are fully integrated. Once all reporting metrics are verified, deep data analysis begins with attribution modeling and ends with conversion optimization recommendations that we are fully equipped to implement.
And yes, our full-service approach includes support across Google Analytics 4 and the complete Google 360 suite.
- Most brands using GA are unaware that their data is not clean and reliable.
- After validating all reporting metrics, our experts dive deep to uncover the most actionable and high-impact optimization opportunities.
- Every Apiary expert advising you on GA is a Google Analytics Certified Partner.
Digital marketing case study: Morphe
This cosmetics market leader partnered with Apiary to boost overall organic traffic and create more consistency in traffic volume.
Improvement in first-page rankings within 4 months
MoM improvement in organic revenue
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
GA4: The future for performance marketers
A big change is taking place in the world of web analytics in the form of Google Analytics 4 (GA4) and it will end up impacting the way you track customer behavior on your site.
Client-Partner Case Study: Tableau
Client-Partner Case Study: Tableau Improvements: Paid Search and Resourcing Efficiencies
What you need to know before integrating Shopify with Google Analytics
In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this blog series, Apiary subject matter […]