Paid Media

We monitor and redirect your spend like it’s our own.

Fun (okay, distressing) fact: Most agencies check paid search and social buys every 2-3 weeks. Why is this a problem? Because although Google and Facebook are powerful tools, they are definitely not ‘set it and forget it’ environments. 

Apiary’s paid media experts watch every bid like a hawk, making daily optimizations instead of expecting the algorithm to do that for us. To be clear, we believe in algorithms. We also believe in hands touching those algorithms frequently. 

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PPC advertising

Paid social

Programmatic advertising

Quick overview

PPC (Pay Per Click) Advertising is keyword-based marketing used to drive net new traffic. It allows us to show a targeted ad that’s directly related to the products, services, or information the user is already searching for. As the name suggests, you only pay when a user clicks on your ad.

Things to consider

Keyword competition plays out in a PPC auction that determines whose ads receive premium placement. Auction bids are usually automated, which puts your campaigns fully into that search engine’s hands. (Enter us pointing at the red flag.) 

PPC campaigns that lack a meticulous monitoring mechanism are one of the biggest marketing mistakes happening today. Apiary’s client-partners see consistent ROAS gains because of our hands-on-keyboard approach to daily bid management and overall campaign attentiveness.

Highlights

  • PPC Advertising stands for Pay Per Click. You only pay when a user clicks your ad.
  • Strong PPC performance requires layers of data-driven decisions, including the selection of your campaign category, ad groups, keywords, bid strategies, and more.
  • Google has been the largest PPC player for some time, but Meta (Facebook and Instagram), YouTube, Pinterest, and LinkedIn also use this model.
A preview of working with us!

Digital marketing case study: Digital.ai

While merging five brand websites into one domain, Digital.ai partnered with Apiary to mitigate SEO rankings risk while keeping the lead pipeline flowing.

4X

Growth in leads from Google Ads, with 73% reduction in CPL

314%

Increase in organic search visibility

2X

Growth in leads from LinkedIn ads, with 55% reduction in CPL

Let’s get started!
Let’s get started!

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Explore a short client-partner case study or dive into our blog.

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