We monitor and redirect your spend like it’s our own.
Fun (okay, distressing) fact: Most agencies check paid search and social buys every 2-3 weeks. Why is this a problem? Because although Google and Facebook are powerful tools, they are definitely not ‘set it and forget it’ environments.
Apiary’s paid media experts watch every bid like a hawk, making daily optimizations instead of expecting the algorithm to do that for us. To be clear, we believe in algorithms. We also believe in hands touching those algorithms frequently.
PPC (Pay Per Click) Advertising is keyword-based marketing used to drive net new traffic. It allows us to show a targeted ad that’s directly related to the products, services, or information the user is already searching for. As the name suggests, you only pay when a user clicks on your ad.
Things to consider
Keyword competition plays out in a PPC auction that determines whose ads receive premium placement. Auction bids are usually automated, which puts your campaigns fully into that search engine’s hands. (Enter us pointing at the red flag.)
PPC campaigns that lack a meticulous monitoring mechanism are one of the biggest marketing mistakes happening today. Apiary’s client-partners see consistent ROAS gains because of our hands-on-keyboard approach to daily bid management and overall campaign attentiveness.
- PPC Advertising stands for Pay Per Click. You only pay when a user clicks your ad.
- Strong PPC performance requires layers of data-driven decisions, including the selection of your campaign category, ad groups, keywords, bid strategies, and more.
- Google has been the largest PPC player for some time, but Meta (Facebook and Instagram), YouTube, Pinterest, and LinkedIn also use this model.
Digital marketing case study: Digital.ai
While merging five brand websites into one domain, Digital.ai partnered with Apiary to mitigate SEO rankings risk while keeping the lead pipeline flowing.
Growth in leads from Google Ads, with 73% reduction in CPL
Increase in organic search visibility
Growth in leads from LinkedIn ads, with 55% reduction in CPL
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
Facebook (i.e. META) 2022: What will your journey to the Metaverse look like?
Tips for maximizing holiday sales from digital marketing experts who know
Client-Partner Case Study: Intrepid Travel
Client-Partner Case Study: Intrepid Travel Improvements: Paid Search and Social “…Exceptionally professional, they hit their deadlines, and have worked closely with the team at Intrepid to hit targets each month. We’re blown away by the results.”
How to optimize your paid media strategy for Shopify
If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter […]