Paid Media

We monitor and redirect your spend like it’s our own.

Fun (okay, distressing) fact: Most agencies check paid search and social buys every 2-3 weeks. Why is this a problem? Because although Google and Facebook are powerful tools, they are definitely not ‘set it and forget it’ environments. 

Apiary’s paid media experts watch every bid like a hawk, making daily optimizations instead of expecting the algorithm to do that for us. To be clear, we believe in algorithms. We also believe in hands touching those algorithms frequently. 

Click for more!

PPC advertising

Paid social

Programmatic advertising

Quick overview

Simply put, programmatic advertising is a way of buying media. While the category is often associated solely with display, a range of media types are available, including audio, video, native, DOOH, and social.

Programmatic buying uses algorithms to transact advertising units based on predetermined bid selections and parameters. This leads to more efficient spend and better ROAS. 

Things to consider

We’re such data heads that you’ll never hear us refer to a ‘perfect’ ad campaign, but programmatic advertising is designed to inch you as close to that destination as possible.

When optimized fully, programmatic’s learning capabilities allow the deepest levels of audience segmentation, but then goes further to determine the statistical likelihood of when those users will buy. It’s data on data on data (our favorite kind). 

Highlights

  • Programmatic display advertising automates digital ad placement with a complex interplay of targeting algorithms. 
  • Programmatic technology offers the highest degrees of audience segmentation.
  • If you’re looking for the most data-centric paid media option, programmatic is it.
A preview of working with us!

Digital marketing case study: Digital.ai

While merging five brand websites into one domain, Digital.ai partnered with Apiary to mitigate SEO rankings risk while keeping the lead pipeline flowing.

4X

Growth in leads from Google Ads, with 73% reduction in CPL

314%

Increase in organic search visibility

2X

Growth in leads from LinkedIn ads, with 55% reduction in CPL

Let’s get started!
Let’s get started!

There’s more buzzing inside…

Explore a short client-partner case study or dive into our blog.

Facebook (Meta) blog post banner graphic

Facebook (i.e. META) 2022: What will your journey to the Metaverse look like?

Tips for maximizing holiday sales from digital marketing experts who know

Learn More
Intrepid Travel

Client-Partner Case Study: Intrepid Travel

Client-Partner Case Study: Intrepid Travel Improvements: Paid Search and Social “…Exceptionally professional, they hit their deadlines, and have worked closely with the team at Intrepid to hit targets each month. We’re blown away by the results.”

Learn More

How to optimize your paid media strategy for Shopify

If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter […]

Learn More