Client-Partner Case Study: Intrepid Travel
Improvements: Paid Search and Social
Increase in online bookings
Increase in traffic from social
Decrease in search cost per booking
Paid search and social for a long sales cycle travel company
Working as an extension of Intrepid Travel’s team to ensure close alignment with business needs, Apiary developed and implemented effective paid search and social strategies. The strategy included ad copy testing, development of expanded text ads, and promotion support. As part of their efforts to gain ground on booking volume, Apiary also expanded the Intrepid Travel brand into Brazil and Mexico.
Prior to working with us, Intrepid Travel did not have a paid social strategy – it’s now their best-performing channel for traffic growth, contributing to a 38% increase in search bookings over the previous year, with 5% less budget.
“…Exceptionally professional, they hit their deadlines, and have worked closely with the team at Intrepid to hit targets each month. We’re blown away by the results.”