Paid Media

We monitor and redirect your spend like it’s our own.

Fun (okay, distressing) fact: Most agencies check paid search and social buys every 2-3 weeks. Why is this a problem? Because although Google and Facebook are powerful tools, they are definitely not ‘set it and forget it’ environments. 

Apiary’s paid media experts watch every bid like a hawk, making daily optimizations instead of expecting the algorithm to do that for us. To be clear, we believe in algorithms. We also believe in hands touching those algorithms frequently. 

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Quick overview

Social media used to be for documenting your family’s love affair with taco night. And while some of us still use it that way, social media has become the biggest nexus of information sharing, social influence, and most buying decisions. As a result, paid social continues to be a highly leveraged pillar in the growth roadmaps of both B2B and B2C brands. 

Things to consider

Paid social campaigns are often developed to target specific income levels, ages, or online behavior patterns. However, social media marketing can also be tailored to target your email database or a lookalike audience, or use retargeting pixels to reach recent website visitors. 

Apiary conducts daily campaign performance checks across all social media channels, including Meta (Facebook and Instagram), YouTube, Twitter, Pinterest, LinkedIn, Snapchat, TikTok, Reddit, and whatever the heck your teenager will be obsessed with tomorrow.


  • Social media advertising has proven application for both B2C and B2B brands.
  • Audience modeling allows for the targeting of net new traffic, as well as reactivating former site visitors, email subscribers, or sales leads.
  • Social media marketing, like all digital marketing efforts, should be monitored regularly to identify and act on performance improvement opportunities.
A preview of working with us!

Digital marketing case study:

While merging five brand websites into one domain, partnered with Apiary to mitigate SEO rankings risk while keeping the lead pipeline flowing.


Growth in leads from Google Ads, with 73% reduction in CPL


Increase in organic search visibility


Growth in leads from LinkedIn ads, with 55% reduction in CPL

Let’s get started!
Let’s get started!