The short version: We help you sell online. Better.
Online shopping isn’t going anywhere. But with the rise of AI and machine-learning capabilities, D2C marketing teams face increasingly high customer expectations, competition, and tougher access to quality paid and organic traffic.
Some swear the solution is optimizing your site architecture. Some say user journey application is the holy grail. And others are screaming about H tags and category pages. Shocker, you need all of it. And that’s exactly what we do.
It seems like everyone has now jumped on the “What’s the data saying?” bandwagon. Welcome! We were data-obsessed before we got our first pimple. With teenage acne now fully behind us, we scour our client-partners’ marketing dashboards daily to a) ensure that data remains clean and reliable, and b) because if an optimization tactic doesn’t have robust data backing it up, it can’t sit at our table.
Things to consider
We can’t talk about eCommerce analytics without talking about dashboards. Because data without context is futile, and because the vast majority of brands we meet have significant data gaps in their existing dashboards. So step one = spring cleaning.
From there, our eCommerce tracking protocol includes goals definition, Shopify/Bigcommerce optimizations, practices for excluding bots traffic, thorough keyword search volume and rankings research, and customer and competitor analyses.
- Most performance dashboards have holes that lead to incomplete (or wildly inaccurate) marketing conclusions.
- A sophisticated analytics mechanism should consistently identify a variety of optimization opportunities, instead of always pointing to the same one or two.
- Whether your priority is paid media, organic search, or both (we recommend both), Apiary walks the talk of being data-driven. Like, really.
Digital marketing case study: Marc Jacobs Beauty
Marc Jacobs Beauty partnered with Apiary to resolve an unexplained dip in SEO traffic on critical keywords after migrating to a new ecommerce platform.
Increase in SEM ROAS
Increase in revenue from SEO
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
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Client-Partner Case Study: thredUP
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