Client-Partner Case Study: thredUP
Improvements: Shopping and SEM
Increase in scaled revenue, while maintaining target CPA
YoY increase in conversions
eCommerce D2C growth
thredUP came to Apiary to leverage Shopping and SEM expertise in order to grow PLA spend to $300k/month (+200%) while maintaining predicted CPA of $65-$75.
After exceeding their initial goal, the second year of our engagement focused on achieving a CPA of $45, while working with a reduced budget and maintaining efficiency throughout.
thredUP’s Apiary team conducted a granular restructure by product category, and introduced a proactive optimization approach based on the bottom of the funnel, top regions, seasonality, and device.