Client-Partner Case Study: thredUP

Improvements: Shopping and SEM

3X

Increase in scaled revenue, while maintaining target CPA

70%

YoY increase in conversions

ThredUp

eCommerce D2C growth

thredUP came to Apiary to leverage Shopping and SEM expertise in order to grow PLA spend to $300k/month (+200%) while maintaining predicted CPA of $65-$75. 

After exceeding their initial goal, the second year of our engagement focused on achieving a CPA of $45, while working with a reduced budget and maintaining efficiency throughout.

thredUP’s Apiary team conducted a granular restructure by product category, and introduced a proactive optimization approach based on the bottom of the funnel, top regions, seasonality, and device.

Let’s get started!
Let’s get started!