SEO is ever evolving. We’re on it so you don’t have to be.
You’ve probably heard a digital marketer say, “We really don’t know why Google does what it does, so just make good content and don’t worry about SEO.” We couldn’t disagree more. Improving your Google rank is not a mystery to us.
Our SEO services consistently move client-partners who were once buried at the bottom of search engine results (SERPs) to the first page. Sure, only Google has their entire playbook, but we have enough of it to deliver significant performance lift.
Raise your hand if you’ve ever opened an SEO report and immediately passed out. Most SEO reports wildly miss the mark. They often fixate on minutiae that only the super-duper data scientists among us care about, miss the opportunity to use dynamic visuals to make stats more accessible, and fail to translate hard data into actionable insights. But you haven’t seen an Apiary SEO Report yet…
Things to consider
Your monthly SEO report should be an easy to understand overview of site performance. This is why we love reporting – it’s recurring data that shows our client-partners how Apiary is delivering bottom line results. No hyperbole. Clean. Data. Only.
Some of the key elements in an actually useful SEO report include increases or decreases in organic traffic, keyword rankings, traffic source performance, bounce rates, conversions obvi, site impressions, page speed, and overall site health.
- SEO reporting is regularly mishandled. You deserve a team that has studied where most reports go wrong and used those insights to develop a truly useful reporting alternative.
- Good reporting should go beyond merely documenting changes, and instead also offer serviceable insights to guide ongoing or new strategic opportunities.
- Apiary tailors SEO reports to make the highest use of your time and brain power.
Digital marketing case study: MoPub | Twitter
A Twitter property, the MoPub Marketplace brought in Apiary to help increase MQLs and SQLs.
Increase in MQLs QoQ, with 88% better CPA
Increase in SQLs
Q1 conversion rate increase, compared to previous year
“Apiary found quick, strategic solutions for our immediate business needs.”
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
SEO considerations for website projects
Learn about Search Engine Optimization (SEO) considerations for website projects, and get a sense of what to expect while working with an SEO expert
Client-Partner Case Study: ARXAN
Client-Partner Case Study: ARXAN Improvements: SEO Performance “By working with Apiary, our rankings rebounded quickly after the migration, resuming the volume of leads and deals. Very happy with the results.”
Shopify SEO: What you need to know
With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter experts weigh in on performance marketing considerations related to Shopify. In this second installment, we focus on the importance of leveraging a strong SEO strategy with […]