Client-Partner Case Study: ARXAN

Improvements: SEO Performance


Search ranking for valuable term “App Security”


Improvement in product keyword rankings, lifting by 5+ positions each.


Growth in QoQ LinkedIn lead volume


B2B SEO growth during site migration and rebrand

Apiary provided SEO strategy to support the site redesign and rebrand after Arxan’s acquisition of Apperian Inc. After launch, it was time to ramp up paid acquisitions, so their Apiary team focused primarily on LinkedIn Ads to hone in on high quality prospects, resulting in a 77% reduction in CPL.

“By working with Apiary, our rankings rebounded quickly after the migration, resuming the volume of leads and deals. Very happy with the results.”

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