Client-Partner Case Study: ARXAN
Improvements: SEO Performance
Search ranking for valuable term “App Security”
Improvement in product keyword rankings, lifting by 5+ positions each.
Growth in QoQ LinkedIn lead volume
B2B SEO growth during site migration and rebrand
Apiary provided SEO strategy to support the site redesign and rebrand after Arxan’s acquisition of Apperian Inc. After launch, it was time to ramp up paid acquisitions, so their Apiary team focused primarily on LinkedIn Ads to hone in on high quality prospects, resulting in a 77% reduction in CPL.
“By working with Apiary, our rankings rebounded quickly after the migration, resuming the volume of leads and deals. Very happy with the results.”