Life as an independent consultant
Pondering the idea of becoming an independent consultant? Apiary consultants Rachel Factor, Connor Witt, Morgan Mischler, and Josh Chang join us on this episode of The Hive Is Alive to share their experiences. Many consultants balance their work with another passion. Our guests fill us in on how they started consulting, and what they balance their work-life with, such as travelling full-time as a digital nomad, going back to school, family life, and a second career. We hear how each consultant structures their day and manages clients to get the most out of their day--while still having a personal life.
Chatbots for businesses with Miguel Bravo
Interested in using a chatbot, but not sure where to get started? Listen to our conversation with Apiary consultant and social content expert Miguel Bravo. Miguel shares his personal experiences creating and using chatbots, starting back in the days of AIM up to Facebook Messenger chatbots today. Hear Miguel's thoughts on best practices, things to consider when developing a chatbot marketing strategy, guidelines for branded chatbots on Facebook, as well as how to get your own chatbot up and running.
How to give a great talk – with Michelle Robbins of Third Door Media, Part 2
In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how Third Door Media approaches presenting interesting and cutting-edge thought leadership on marketing through conferences. Michelle, an experienced speaker and moderator, shares insights into what makes a great talk for listeners interested in being a speaker at an industry conference. Learn more on how to speak at an SMX event: https://marketinglandevents.com/smx/speaking/ Learn more about how to speak at a MarTech event: https://martechconf.com/submit-speaking-pitch/ Want more? Listen to other episodes
Conferences, content & working with remote teams – with Michelle Robbins, Part 1
In Part 1 of our interview with Senior Vice President of Third Door Media, Michelle Robbins, we hear her insights on the challenges and best practices of working with remote teams, based on her experience using this model. We also discuss how Michelle and her team approach industry conferences and the holistic relationship between conferences and editorial content. Michelle serves as Editor-in-Chief across digital properties Search Engine Land, Marketing Land, and MarTech, working with remote team members to create cohesive content. Michelle discusses how her team manages communication and collaboration while working remotely. Take a listen to Apiary Founder, Karen Amundson, and host, Tess Barry, in conversation with Michelle Robbins. Want more? Listen to other episodes [et_bloom_inline optin_id="optin_3"]
Cambridge Analytica: What it means for Facebook advertisers
The press has been covering the developing story of consulting firm, Cambridge Analytica using the Facebook data of 50 million users to build psychographic profiles and target potential voters with content aimed at influencing elections. In this episode, we speak with Apiary Founder and CEO Karen Amundson, and Apiary lead analytics consultant Rachel Factor to discuss how this news relates to, and impacts brand advertising on platforms. We discuss how Cambridge Analytica gained access to data, and how users are responding. Looking at the long-term effects of this flashpoint in digital advertising, we discuss the reactions of users and the call for data transparency. Listen in to learn how marketers can work with brands and platforms to emphasize data transparency and user privacy while still driving business goals.
The Hive Is Alive @ SMX
Apiary Digital Founder and CEO Karen Amundson spoke at SMX West 2018, held in San Jose and hosted by Search Engine Land. Karen's talk addressed the topic, "Man + Machine: The Exploding Brave New Universe For Today's Online Marketers." In preparation, Karen met with industry leaders Ben Bauermeister and Ty Martin to discuss the future of marketing in a world with increasing automation. In this episode, we'll hear them discuss how new technologies impact marketers, including how AI will intertwine with our day-to-day work tasks, and how it can go wrong. Apiary consultant Connor Witt also attended the summit to ask fellow SMX attendees specific questions about bots and AI. Take a listen!
Intelligent Tracking Prevention with Rachel Factor
Rachel Factor of Apiary Digital joins us this episode to discuss Intelligent Tracking Prevention. Rachel has several years of both analytics and marketing experience, and will give us some insight into how Safari's new Intelligent Tracking Prevention impacts marketing efforts. Learn more about how Intelligent Tracking Prevention works, who is affected, and how your brand can adapt to the growing trend of Internet security.
Facebook Messenger Ads with Alyssa Allen
On Episode 2, Tess Barry speaks with Alyssa Allen, Apiary consultant and paid social expert. Learn about Facebook's Messenger ad unit offerings, including where Messenger Ads appear, how to target the ads, and how advertisers are using Messenger Ads to reach customers. Hear more about Facebook Messenger Ads to help decide if it's worthwhile to test for your brand or your client's brand.
Amazon Marketing Services with Karen Amundson
On Episode 1, Tess Barry talks with Apiary Founder, Karen Amundson, about the growing ad platform from Amazon--Amazon Marketing Services (AMS). Hear about top-level performance, testing opportunities, and Apiary's thoughts on the value of marketing with AMS.
Preview Podcast Episode | The Hive Is Alive
Welcome to The Hive Is Alive, a podcast from the marketing collective, Apiary Digital. Listen to our preview episode to get a sneak peek at what we will be discussing. The podcast will highlight the history, current state, and potential future of digital marketing through statistics and storytelling.