Keyword Research
Services and Strategy

What is keyword research?

Our high-performing keyword research services meticulously analyze search queries, search volume, user intent and keyword competition, while eagle-eyeing the shifting sands of search engine algorithms.

The goal? To identify the most aligned opportunities for your brand. Always committed to efficiency, our SEO strategists work to locate the most low investment, high yield activities for our client-partners.

Apiary SEO Strategists conduct take an in-depth approach to keyword research and analysis by evaluating queries, search volume, intent, competition, and algorithmic impact.

Why is keyword research important?

Without vetted keyword research, what someone might call an “SEO strategy,” we’d refer to as hopes + prayers. 

Every brand needs to confirm (ditch the guesswork) exactly how customers are currently finding you and your competitors – that’s what keyword research provides. Deeply understanding the customer journey lets us build a customized SEO keyword strategy that attracts the qualified website traffic your brand needs.

Advanced SEO Keyword Strategy and Services

High-performing keyword research strategies for organizations of all sizes, across all verticals.

Content Marketing

Content reigns supreme in the digital marketing landscape. But throwing content spaghetti at the internet happens all too often. Regularly publishing net new content with strategically-placed keywords (in the right locations) attracts qualified organic traffic and strengthens your website’s authority. Staying ahead of competitors with original, valuable content has become a non-negotiable, making content marketing an indispensable component of every effective keyword research exercise.

Enterprise SEO

Due to the size and complexity of enterprise websites, coupled with their diverse group of conversion stakeholders, enterprise sites face a distinct set of challenges and opportunities. Our highly experienced SEO experts help large organizations generate lower-cost organic search performance across the broad range of search terms they require (often spanning multiple industries and markets) by providing, implementing, and continually optimizing a highly customized SEO keyword research strategy.


Often targeting smaller and more niche audiences, B2B brands also need a specialized keyword research strategy. (Throw those one-size-fits-all SEO guides in the trash.) For small startups and medium-sized organizations, many of whom have been assigned ambitious KPIs but limited resources, we uncover high-value keywords that capture visibility where your audience is already paying attention. Delivering high-value content in these prime locations positions your brand as the exact solution your prospects need.

eCommerce SEO

Precision and speed are the hallmarks of high-performance eCommerce brands. As a talent collective that actively celebrates velocity, our eCommerce experts filter keyword research best practices through the lens of the lightning-fast eCommerce sales cycle. We dive deep into your product offerings and competitive landscape to find the most lucrative keywords to lift ATV and LTV from existing customers, while acquiring net new ready-to-buy traffic to deliver the revenue growth your online store requires.

Search Engine Marketing (Paid)

In addition to the numerous benefits it offers to organic search performance, advanced keyword research and strategy can also significantly optimize Search Engine Marketing (SEM) and Paid initiatives. Using advanced keyword research to identify the most relevant and high-converting keywords for advertising campaigns supports greater marketing efficiency across multiple channels. This leads to increased click-through rates, improved ad quality scores, and higher ROI on paid media efforts.

Localized SEO

Regardless of their size, any business targeting local markets needs a localized SEO keyword research strategy. Our experienced Local SEO strategists pinpoint geo-specific keywords to enhance your brand’s visibility in your target region, generating awareness and conversion-readiness with customers right in your neighborhood. We also never miss the opportunity to optimize your Google My Business (GMB) while developing the SEO-friendly localized content that search engines love to see.

The Benefits of Keyword Research

Enhanced SERP Visibility

Enhanced SERP (Search Engine Results Page) visibility occurs when a brand acquires a prominent placement in search results for their target keywords. This optimal placement increases your likelihood of attracting quality organic traffic and higher click-through rates.

Higher Quality Traffic

Many marketers are guilty of getting too excited about traffic before confirming whether it’s the right traffic for your brand and growth objectives. Successful keyword research services focus exclusively on higher quality traffic – site visitors who are already primed to purchase your offering.

Increased Competitive Market Share

Keyword strategies that don’t carefully analyze keyword volume and competition aren’t very strategic at all. Selecting target keywords that present an opportunity to outrank competitors in search results is key to optimizing marketing ROI while gaining market share.

Content Relevance

Without growth-centric keyword research in the driver’s seat, content creation can quickly become a money pit. Creating and distributing content that aligns with user search intent improves SERPs placement and upgrades the user experience, which encourages longer visits and engagement.

ROI Improvement

Brand leaders are increasingly under pressure to prove the ROI of marketing investments. (Frankly, we like the accountability.) Keyword research supports a verifiable improvement in return on investment (ROI) by targeting keywords that attract high-quality leads and faster conversions.

Localized Exposure and Targeting

The most successful brick-and-mortar stores and service-based businesses understand that attention is not the gold standard – the right attention is. Localized SEO strategies generate awareness in your chosen geographic area, leading to increased foot traffic and conversions.

Establishing Brand Authority

SEO is not a one-time event. Consistently producing keyword-driven net new content cultivates and maintains brand authority in your industry. High-quality content and prominent search rankings build trust and credibility – with Google and your target audience.

Support Data-Driven Decision Making

Without keyword research, data-driven decisions are more of a game of “Pin the Tail on the Donkey.” Keyword research keeps the entire organization aligned on what the customer currently thinks and wants by focusing on actionable data that reflects user behavior, preferences, and relevant market trends.

User Behavior and Intent Analysis

Most brands don’t understand their audience as fully as they think they do, which is a red flag for obvious reasons. Keyword research provides deep insights into user behavior and intent, which should be the #1 consideration when marking any performance decision.

Let’s get started!

Why Choose Apiary for Your Organic Search Needs

Advanced Keyword Research Services

Staying on top of always-evolving SEO standards and search engine optimization techniques is a full-time job. Multiple full-time jobs. Our client-partners are relieved to skip the highly technical hiring process and instead tap into our crew of industry-leading SEO experts.

Our Google-certified professionals provide fully customized SEO audits, thorough competitor and keyword gap analysis, Technical SEO optimizations, link building programs, and weekly maintenance checks to ensure maximum stability and search performance visibility. 

What’s more? We demonstrate the true business impact of each round of SEO optimizations by providing human-speak SEO performance reports that you don’t need another degree to understand.

  • Holistic business strategy vs optimizations in isolation
  • Consultants have an average of 12 years’ experience across all core industries – eCommerce, Tech, Retail, Legal, Hospitality, etc.
  • Headquartered in the Cloud – available across 7 time zones
  • Highly responsive “hands-on-keyboard” practitioners
  • Resourcing model lets client-partners flex up/down as needed

Client-Partner Case Study

Apiary helped this beauty brand double their revenue from SEO. That’s not all! Read on to find out more.

Platform and Tool Agnostic Approach

Apiary is religious about data and agnostic about platforms and tools.
Lead with clean data? YES. Act on that data using a set of tools simply because they’re familiar or popular? Mmm, NO.

Successful growth marketing is highly contextual, which is why your SEO tools/platforms should be selected based on your unique context and nothing more. 

Our diverse collection of SEO experts have best-in-class track records across multiple industries, growth stages, and performance goals, along with vast technical expertise on all major SEO analytics platforms and tools, including:

Screaming Frog
SE Ranking
Google Ads Keyword Planner
Google Search Console
Google Analytics
Benefits of Apiary keyword research services include better quality traffic, increased market share, brand authority, and improved ROI.

Effective Keyword Research
Goes A Long Way

Apiary SEO keyword research services and performance implementations consistently deliver enhanced SERP visibility for client-partners who were once buried at the bottom of search engines. This leads to higher quality traffic, increased market share, brand authority, and marketing ROI.

Frequently Asked Questions
About Keyword Research Strategies

How much do keyword research services cost?

We prefer to think about keyword research in terms of outcomes and long-term gains. To that end, best practice is to kick off with a keyword and content gap analysis. The cost of these services can range from $3k to $30+K depending on the size of the site, competition, keyword strategy alignment, and the relevance and quality of content currently owned by the brand.

What are keyword research services?

Keyword research services involve the identification and analysis of words and phrases, referred to as keywords or key phrases, that a brand’s target audience is already using when searching for information related to the brand’s product or service.

What is the best keyword research tool?

While tools like SEMRush, Ahrefs, and Moz are widely used, there is no one-size-fits-all SEO tool. It is critical for brands to align with an SEO partner who selects the most appropriate keyword research tool(s) based on that brand’s singular context and performance objectives.

Can I do keyword research for free?

Some platforms promise to deliver “free” keyword research, but achieving the highest possible performance results usually requires integrating multiple tools, the best of which are paid platforms. We offer client-partners access to several industry-leading paid tools for identifying keyword opportunities in the current competitive landscape. Our expertise and tools allow us to identify and prioritize keyword targeting efforts in a way that creates resource efficiencies while driving client-partners closer to their strategic and financial goals.

Who provides keyword research services?

SEO keyword research services are typically provided by digital marketing agencies or independent SEO consultants whose goal is to help businesses improve online visibility and search rankings.