Blog

Enjoy blog posts on various topics relevant to the digital marketing space including industry trends and thought leadership.

Paid Media

Updates on CCPA for Paid Media Advertisers

As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do Not

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Paid Media
CCPA compliance related to paid media

As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do Not

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Performance Marketing
Conceptual graphic for paid media considerations

Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, replatforming, or domain migration, this blog

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Performance Marketing
Conceptual graphic for SEO considerations for web projects

Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, replatforming, or domain migration, this blog

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Performance Marketing
Performance marketing for website projects

Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, replatforming, or domain migration, this blog

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SEM - Search Engine Marketing
IF functions for Google Ads and Microsoft Advertising

IF functions have been available in Google Ads since late 2016, and Microsoft Advertising rolled them out earlier this year. In my experience, these compelling ads are underutilized. IF functions allow you to dynamically insert

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Remote Work
conceptual graphic for Remote Tech Stack

Everything has changed. The way our kids get their education. The way we eat at restaurants. The way we travel. The way we work. Here’s the thing though—it’s not all bad. At the risk of

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Remote Work
Custom graphic depicting remote team operations

Everything has changed. The way our kids get their education. The way we eat at restaurants. The way we travel. The way we work. Here’s the thing though—it’s not all bad. At the risk of

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Remote Work
Recruiter selecting from candidate pool

Everything has changed. The way our kids get their education. The way we eat at restaurants. The way we travel. The way we work. Here’s the thing though—it’s not all bad. At the risk of

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Remote Work
Different top talent personas working remotely

Everything has changed. The way our kids get their education. The way we eat at restaurants. The way we travel. The way we work. Here’s the thing though—it’s not all bad. At the risk of

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Remote Work

Everything has changed. The way our kids get their education. The way we eat at restaurants. The way we travel. The way we work. Here’s the thing though—it’s not all bad. At the risk of

READ MORE