Blog

Enjoy blog posts on various topics relevant to the digital marketing space including industry trends and thought leadership.

Privacy-Forward Advertising

Data Privacy, a brand equity opportunity

Today's winning brands are showing receipts for their sustainable practices, ethically sourced, non-toxic ingredients, and recyclable packaging. Brands that succeed tomorrow will excel in customer data privacy and transparency.  There’s no question third-party cookies are

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Privacy-Forward Advertising Privacy-forward environment angle banner graphic

Today's winning brands are showing receipts for their sustainable practices, ethically sourced, non-toxic ingredients, and recyclable packaging. Brands that succeed tomorrow will excel in customer data privacy and transparency.  There’s no question third-party cookies are

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Inclusive Marketing COOP blog post - updated banner graphic

As part of our efforts to move the needle on inclusive marketing, Apiary Digital has been fostering a partnership with COOP Careers, an organization doing the important work of “overcoming underemployment through digital skills and

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Privacy-Forward Advertising Privacy-forward conceptual banner graphic

Amid a broader shift toward privacy-forward advertising, digital marketing leaders have the challenge of placing their bets on which marketing tactics will be most effective in the new landscape. Cookie-based behavioral segmentation is quickly becoming

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Privacy-Forward Advertising banner graphic for Google Analytics 4 (GA4) blog post

A big change is taking place in the world of web analytics in the form of Google Analytics 4 (GA4). There’s no question this major update (and we mean major!) will end up impacting the

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Why Apiary The story of Apiary photo collage

The story of Apiary began in late 2013 with a dream of traveling the world at length. Something that doesn’t exactly fit into the two-week vacation package typically offered by employers. By January 2014, soon-to-be

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Digital Strategy conceptual graphic for the 4 Most Common B2B Infrastructure Problems

Paid search just makes sense. Someone types in a keyword representing what they’re interested in, and then your ad shows up. It works great for retail—whether someone is looking for online fitness classes or a

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Why Apiary Conceptual graphic for hiring a non-founder CEO

As the Founder/CEO, I have a big vision for the future of Apiary Digital. One which challenges us to grow beyond me. After 5 years of significant growth, riding out the challenges of 2020, and

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Privacy-Forward Advertising Conceptual graphic representing changes to Facebook advertising due to Apple privacy updates

On December 16, 2020 Facebook published ads in The New York Times, The Wall Street Journal, and other national newspapers, proclaiming Apple’s upcoming changes to their privacy policy would be “devastating for small businesses.”  We

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Privacy-Forward Advertising Conceptual graphic for iOS14 privacy update blog post

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

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Inclusive Marketing Conceptual graphic for ADA compliance for websites

A frequently overlooked aspect of any website project—whether it’s a new site, SEO project, redesign, rebrand, or merger—is Americans with Disabilities Act (ADA) Web Compliance. Accessibility is an important component within an inclusive marketing strategy,

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