Blog

Enjoy blog posts on various topics relevant to the digital marketing space including industry trends and thought leadership.

Paid Media

7 ways Apple’s privacy policy will transform mobile advertising

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

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Paid Media Conceptual graphic for iOS14 privacy update blog post

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

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Inclusive Marketing Conceptual graphic for ADA compliance for websites

A frequently overlooked aspect of any website project—whether it’s a new site, SEO project, redesign, rebrand, or merger—is Americans with Disabilities Act (ADA) Web Compliance. Accessibility is an important component within an inclusive marketing strategy,

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D2C Ecommerce Conceptual graphic for clean beauty and skincare industry

The 2020 holiday season was quite good to the health and beauty industry. Black Friday alone saw a 75% increase in global sales (source: Shopify). But, the industry is changing and consumers are looking for

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Why Apiary Certified women-owned

Apiary Digital is now officially certified as a women-owned company by both the Women’s Business Enterprise National Council (WBENC) and the Syndicate for Human Equity, Inc. (SHE). We couldn’t be more excited about these certifications,

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Paid Media impact of election on digital advertising

As we approach Election Day on November 3rd, a tumultuous political climate will no doubt have an affect on digital advertisers—regardless of the outcome. Massive spending on political ads is expected to increase ad delivery

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Inclusive Marketing Hands of all colors shaking

At Apiary, we want diversity and inclusion not to just be an extracurricular “priority,” but to be completely ingrained in our business, inherent in everything we do—from the people that make up the Apiary Collective,

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Performance Marketing Conceptual graphic for analytics considerations

Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, replatforming, or domain migration, this blog

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Paid Media CCPA compliance related to paid media

As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do Not

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Performance Marketing Conceptual graphic for paid media considerations

Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, replatforming, or domain migration, this blog

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Performance Marketing Conceptual graphic for SEO considerations for web projects

In the previous post of this series, we outlined what performance marketing aspects to incorporate into a website project, and when during the timeline to address them. Now, it’s time to dive into specifics. Here,

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