Let’s start by clearing up a big misconception: Inclusive marketing is NOT a call to turn your brand into a social justice engine…it’s a business strategy that smartly considers diversity.
As a company that actively recruits diverse talent, and operates multiple DEI initiatives, inclusive marketing lines up well with our overall value system. But that’s not our driving motivation here.
Multiple years of census data show that the racial and ethnic diversity of the U.S. population continues to increase. 48% of Gen Z are from communities of color. Diversity marketing isn’t about developing targeted initiatives because some voice in the sky is shouting, “Be diverse!”
We’re targeting because all the data says that huge customer segments are currently being ignored, leaving a whole lotta coins on the table. Inclusive performance marketing is pure future-proofing.
The day is (fast) coming when brands not practicing inclusive marketing will cease to exist. That’s not a hot take – it’s statistically accurate.
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
How DE&I Drives Growth | From the Founder of Apiary Digital
DE&I (diversity, equity, and inclusion) is absolutely essential to business growth now and in the future.
Building a diverse pipeline of digital marketing talent
As part of our efforts to move the needle on inclusive marketing, Apiary Digital has been fostering a partnership with COOP Careers, an organization doing the important work of “overcoming underemployment through digital skills and peer connections.”