Data to Strategy to Implementation. On repeat.
We respect our business instincts and those of our client-partners, but numbers are our north star. That’s why all Apiary implementation is paired with robust performance measurement and analysis, plus a readiness for quick, data-driven pivots to maximize ROI. Your dashboards will never collect dust with us. Data review is a daily habit.
Many conventional agencies reserve marketing analytics for the end of a campaign and then take weeks or months to revise tactics based on those learnings. Our nimble structure and work ethic shortcuts the timeline from implementation to optimization strategies and back to implementation. We don’t rush good, thoughtful work. But we also don’t drag it out.
Most brands in the digital world have matured their tech stack faster than the data management architecture that the stack sits on. This gap is antithetical to every performance KPI, which is why it needs to be closed. Data translates into business value by optimizing (or building) connections between all components, like data warehouses and lakes, NoSQL, Hadoop, cloud computing, and more.
Things to consider
When customers interact with your brand across multiple devices and channels, data from each source is often isolated and lacks the context of related sources. This reduces your ability to accurately measure and develop strategic marketing insights.
Our data management experts remedy the problems of decentralized data and future-proof your infrastructure so that end users can access validated and reliable data without exposing your brand or customers to data loss, compromise, or corruption.
- It’s very likely that your technology architecture has outpaced your data architecture, which exposes you to potential breaches and an inefficient end user experience.
- Data silos in digital marketing are common, and often cause highly relevant marketing data to be overlooked during key moments of analysis and strategic assessment.
- Data management is not solely the domain of your IT department. It’s a less glamorous but significant element of a holistic marketing solution.
Digital marketing case study: Morphe
This cosmetics market leader partnered with Apiary to boost overall organic traffic and create more consistency in traffic volume.
Improvement in first-page rankings within 4 months
MoM improvement in organic revenue
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
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