Client-Partner Case Study: Tableau
Improvements: Paid Search and Resourcing Efficiencies
Growth in Facebook and LinkedIn MQLs
Reduction in CPA
# of work hours/year saved by workflow improvements
Growth during a B2B’s global transition
Tableau was losing efficiency juggling multiple agency relationships. By using Apiary as a stop-gap extension of their team, they were able to successfully bring everything in-house, transforming agency overhead into lead-driving ad spend while completing multiple complex projects to move the business forward.
Their Apiary team rolled out expansion to new channels, conducted extensive testing of third-party bidding platforms, and restructured 325 SEM campaigns, 100 social campaigns, and 400 display line items.