Strategy & Planning
Data-first digital marketing strategy + expert implementation.
Breaking apart your marketing mix and dividing the chunks between freelancers, agencies, and an in-house team = sunk costs and diluted results. Apiary gives you a centralized growth engine that runs on data and an all-seniors team.
And no more data or expertise silos. Your data-driven Media & Communications Strategy syncs with a Sales Integration Strategy, Nurture/Automation Architecture, and Creative & Content that delivers performance-focused communications.
The Apiary talent bench has deep expertise in all aspects of digital marketing. Yes, all of it. So as experts in every possible marketing skill set, where do we recommend your growth marketing strategy begins? Core Web Vitals. Every paid campaign, every organic search initiative, every possible KPI will suffer if your site performance is ticking Google off.
Things to consider
In its first decade, Google made roughly 20-100 algorithm updates per year. Then 2021 came… 3800+ updates in one shot, called Core Web Vitals. This was Google saying “User experience is our favorite child, so if we smell a whiff of poor user experience on your site, you’ll be uninvited to the family picnic.” (AKA: Google will limit your ability to rank for target terms).
Your content could be aces. Keywords, backlinks, brand story, UX. All perfecto. But if load time is meh, all your hard word will never make it past page 3 of the SERPs.
- If you don’t have an intentional ‘Google strategy’, this should be performance priority #1.
- What can a Core Web Vitals-optimized site do for you? Here’s one (not uncommon) example: One second load time equated to a 27% CR increase.
- But FYI… Apiary works with many client-partners (on email, paid search, or analytics) who have an external Google management solution. That’s cool with us. We just want all client-partners to understand why Core Web Vitals can’t be overlooked.
Digital marketing case study: Intrepid Travel
Intrepid Travel came to Apiary to drive revenue by increasing web traffic through paid search and social.
Increase in online bookings
Increase in social traffic
Decrease in search cost per booking
“The team at Apiary is exceptionally professional, hit their deadlines, and have worked closely with the team at Intrepid to hit targets each month. We’re blown away by the results.”
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
Client-Partner Case Study: Grammarly
Client-Partner Case Study: Grammarly Improvements: Engagement and lead volume growth “Very impressed by how they jumped right in to act as my extended in-house team, plugging in wherever I needed them to. Their unique model is a great fit for my needs and has helped drastically scale my program. Thank you Team Apiary for the […]
Integrating performance marketing into website projects
Learn what performance marketing elements to consider, and at which stage of your project timeline you need to apply them to yield maximum performance lifts from your new site.