Client-Partner Case Study: Grammarly
Improvements: Engagement and lead volume growth
1500
Built a LinkedIn retargeting pool and campaign that delivered 1,500+ leads in 15 days at a $17 CPL
38%
Increase in paid search conversions over 6 months of campaign optimizations
18%
Decrease in CPL during first 6 months of the project
B2B paid media performance
Grammarly was looking to leverage its tremendous success in the D2C space with an enterprise solution tailored for organizations of all sizes: Grammarly Business. They engaged Apiary to support paid media with a focus on B2B channels.
Apiary provided strategic guidance on channel selection, lead flow, nurture, and supported analytics and tracking setup to ensure proper attribution and optimization. The team launched 30+ campaigns across 5 continents in multiple languages, and guided support for channel representatives to ensure maximum performance.
“Very impressed by how they jumped right in to act as my extended in-house team, plugging in wherever I needed them to. Their unique model is a great fit for my needs and has helped drastically scale my program. Thank you Team Apiary for the wonderful partnership.”
