Strategy & Planning
Data-first digital marketing strategy + expert implementation
Breaking apart your marketing mix and dividing the chunks between freelancers, agencies, and an in-house team = sunk costs and diluted results. Apiary gives you a centralized growth engine that runs on data and an all-seniors team.
And no more data or expertise silos. Your data-driven Media & Communications Strategy syncs with a Sales Integration Strategy, Nurture/Automation Architecture, and Creative & Content that delivers performance-focused communications.
Journey mapping visualizes your customer’s full experience, starting before they know that you exist and running all the way through conversion and long-term retention. The goal of customer journey mapping is to identify and analyze every customer touchpoint so that each can be optimized for bottom line growth.
Things to consider
Emphasizing the customer’s perspective, most journey maps delve into customer details such as their desired outcome, what they encounter in pursuit of that outcome, when and how key actions are taken, and what emotions and pain points occur throughout.
Touchpoint optimizations can include any number of actions, such as UX/UI improvements, streamlining automation schedules, or tailoring creative and content to support the various phases of the acquisition process.
- Customer journey mapping analyzes earned, owned, and paid touchpoints, plus the customer’s other relevant marketplace experiences, with the goal of gaining net new and repeat business
- Apiary only recommends touchpoint optimizations based on quantitative data. (If A/B tests had a fan club, we’d be president and treasurer.)
- We’ve developed journey maps across the B2B, D2C and eCommerce spectrums, from consumer-focused retailers to professional services firms to SaaS and enterprise organizations, and more.
Digital marketing case study: Intrepid Travel
Intrepid Travel came to Apiary to drive revenue by increasing web traffic through paid search and social.
Increase in online bookings
Increase in social traffic
Decrease in search cost per booking
“The team at Apiary is exceptionally professional, hit their deadlines, and have worked closely with the team at Intrepid to hit targets each month. We’re blown away by the results.”
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
Client-Partner Case Study: Grammarly
Client-Partner Case Study: Grammarly Improvements: Engagement and lead volume growth “Very impressed by how they jumped right in to act as my extended in-house team, plugging in wherever I needed them to. Their unique model is a great fit for my needs and has helped drastically scale my program. Thank you Team Apiary for the […]
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