Paid Media

Paid Media

7 ways Apple’s privacy policy will transform mobile advertising

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

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Paid Media Conceptual graphic for iOS14 privacy update blog post

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

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Paid Media Natural beauty brand conceptual banner graphic

To deliver more marketing efficiency and volume during highly competitive and expensive Q4 peak buying times, a natural beauty product company realized they must increase their Return on Advertising Spend (ROAS). They partnered with Apiary

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Paid Media App monetization company case study banner graphic

A mobile app monetization company was in need of evolving marketing efforts to drive more quality leads and traffic to their site, while ensuring ads were hitting the right decision makers across companies ranging from

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Paid Media impact of election on digital advertising

As we approach Election Day on November 3rd, a tumultuous political climate will no doubt have an affect on digital advertisers—regardless of the outcome. Massive spending on political ads is expected to increase ad delivery

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Paid Media CCPA compliance related to paid media

As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do Not

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