Use Media Mix Modeling to Optimize the Impact of Your Brand Awareness Initiatives

Struggling to calculate the impact of brand awareness on your marketing? Trying to determine the marketing mix that will produce the most efficiency?

Research shows the impact of brand awareness on conversion increases Paid Search and Paid Social effectiveness by ~20%, and other digital channels by >10%. That’s why leaders in every category spend more that 50% of their budget on awareness and only 15% on conversion.

To see the impact on your marketing mix, fill out our ROI calculator below with the known metrics from your current marketing. Remember, digital marketing is really just #8thGradeAlgebra. If you fill in enough data, you solve the equation!

Step 1 – Complete the yellow fields ONLY.

Step 2 – Adjust the awareness spend and channel allocations to see how your funnel could be optimized.

Step 3 – See the impact your brand awareness efforts will deliver!

Apiary is a full-service digital marketing collective headquartered in the cloud. With an all-seniors talent bench (each consultant-partner has an average of 12 years’ experience) we provide client-partners with a highly curated hive of experts to drive growth for your business today and into the future.

Brands seeking a more effective marketing investment are our kinda people.

Reach out and let’s discuss how we can support your success.