Client-Partner Case Study: Thermetrics
Improvements: CRM Optimization and B2B Content Marketing
YoY revenue growth (2021 vs. 2020)
Projected YoY revenue growth (2022 vs. 2021)
Highly technical B2B brand goes digital
Thermetrics is a niche industrial testing brand. Prior to our engagement, they relied solely on trade shows to fill their sales pipeline. When the Covid-19 pandemic slammed the symposium and trade show circuit, Thermetrics reached out to Apiary for help with future-proofing their revenue pipeline with digital marketing solutions.
Their Apiary team started by upgrading the Thermetrics CRM infrastructure, including cleaning and categorizing all data. This paved the way for launching a digital content marketing program, with multi-variate testing across several channels: partnerships, email, paid social, and organic social.
For two consecutive years, Apiary’s support has helped Thermetrics double the previous year’s revenue almost entirely by utilizing digital marketing best practices.
“No doubt, Apiary has stepped our game up. We get fractional access to three digital marketing professionals for nominally the cost of one.”