Client-Partner Case Study: Marc Jacobs Beauty
Improvements: Paid and Organic Search
![](https://apiarydigital.com/wp-content/uploads/2022/10/icon-08.png)
160%
Increase in SEM ROAS
![](https://apiarydigital.com/wp-content/uploads/2022/10/icon-11.png)
97%
Increase in revenue from SEO
![Marc Jacobs Beauty](https://apiarydigital.com/wp-content/uploads/2022/10/MJBeauty.jpg)
2X revenue for global beauty brand
Marc Jacobs Beauty experienced an unexplained dip in SEO traffic on critical keywords after migrating to a new eCommerce platform. The beauty brand was also facing a highly competitive search landscape, leading to high brand CPCs and an unprofitable SEM and Shopping program.
Apiary provided an SEO strategy to improve the newly launched site, including a technical audit, keyword strategy, and content recommendations. Apiary restructured SEM to ensure top keywords received more visibility, provided Shopping feed recommendations, and implemented SEM best practices.