Client-Partner Case Study: Marc Jacobs Beauty
Improvements: Paid and Organic Search
Increase in SEM ROAS
Increase in revenue from SEO
2X revenue for global beauty brand
Marc Jacobs Beauty experienced an unexplained dip in SEO traffic on critical keywords after migrating to a new eCommerce platform. The beauty brand was also facing a highly competitive search landscape, leading to high brand CPCs and an unprofitable SEM and Shopping program.
Apiary provided an SEO strategy to improve the newly launched site, including a technical audit, keyword strategy, and content recommendations. Apiary restructured SEM to ensure top keywords received more visibility, provided Shopping feed recommendations, and implemented SEM best practices.