Client-Partner Case Study: Marc Jacobs Beauty

Improvements: Paid and Organic Search

160%

Increase in SEM ROAS

97%

Increase in revenue from SEO

2X revenue for global beauty brand

Marc Jacobs Beauty experienced an unexplained dip in SEO traffic on critical keywords after migrating to a new eCommerce platform. The beauty brand was also facing a highly competitive search landscape, leading to high brand CPCs and an unprofitable SEM and Shopping program.

Apiary provided an SEO strategy to improve the newly launched site, including a technical audit, keyword strategy, and content recommendations. Apiary restructured SEM to ensure top keywords received more visibility, provided Shopping feed recommendations, and implemented SEM best practices.

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