Paid Social Consultant
Subject matter requirements
- At least 5 years of Paid Social experience
- Minimum of 10 hours per week availability with some Pacific Time Zone crossover
- Experience managing six-figure monthly budgets
- Deep platform expertise with Facebook Ads, Twitter Ads, and/or LinkedIn Ads
- Facebook Business Manager and Power Editor experience
- Extensive knowledge of conversion pixels
- Strong grasp of data-driven, direct response, KPI-driven lead gen marketing
Client management requirements
- Extensive experience working directly with clients
- Experience working remotely
- Experience working as a team lead
- Lead client communications
- Align expectations across team members and clients
- Ensure strategy and roadmap deliver on business objectives
- Strong project management skills
- Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work
Typical projects
- Develop Paid Social strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
- Conduct Paid Social audits including campaign structure, settings, targeting, objectives, creative, landing page, and conversion audits
- Develop optimization and growth roadmaps
- Work with a designer to produce and test creative
- Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
- Manage and monitor budgets and campaign performance
- Provide analysis, insights, and recommendations
- Develop and execute testing plans
We’re looking to build our roster of digital marketing consultants for both immediate and potential future projects across a variety of clients. Tell Us About You.