Quick overview

While Technical SEO tends to the nuts and bolts of your site setup, an SEO competitor analysis identifies the most SEO-friendly content to sit on that technical infrastructure. Scoping out your competitors’ page performance and keyword tactics (this is totally legal, btw) often presents multiple strategic insights, which is why our competitor analyses go way beyond the surface.

Things to consider

Your Apiary team will conduct a deep dive into search and business competitors. This includes keyword gap analysis using a tool like SEMRush or Moz, and a backlink audit to understand which of your competitors’ pages are most loved by Google, and why. But we don’t stop there.

Next is a content gap analysis that examines ideal content types for your industry, and an assessment of your competitors’ paid ad keywords. We leave no marketing data stone unturned, and never pass platform fees onto our client-partners.

Highlights

• Analyzing competitors doesn’t mean you lack your own ideas – it’s actually incredibly strategic and pragmatic to know what’s working in your space, and why.
• Many competitive analyses look only at page performance or content types. Apiary takes a kitchen sink approach to ensure that we get (and then give you) the full picture.
• Tools like SEMRush and Spyfu are included in every Apiary Competitor Analysis scope.