Overview

Apiary DigitalĀ® is a collective of experienced independent marketing consultants. We regularly bring in exciting client projects and match them with teams of consultants–all pre-vetted members of the Collective. We provide a fully curated, supported experience to both clients and consultants.

SEM Consultant

 

Subject matter requirements

  • At least 5 years of SEM experience
  • Minimum of 10 hours per week availability with some Pacific Time Zone crossover
  • Experience managing six-figure monthly budgets
  • Deep platform expertise with AdWords, Bing Ads, and Yahoo Gemini
  • Strong grasp of data-driven, direct response, KPI-driven lead gen marketing
  • Google Shopping, GDN, YouTube ads experience a plus
  • Kenshoo and other third-party platform experience a plus

 

Client management requirements

  • Extensive experience working directly with clients
  • Experience working remotely
  • Experience working as a team lead
  • Lead client communications
  • Align expectations across team members and clients
  • Ensure strategy and roadmap deliver on business objectives
  • Strong project management skills
  • Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work

 

Typical projects

  • Develop SEM strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
  • Conduct SEM audits including campaign structure, settings, landing page, ad copy, and conversion audits
  • Develop optimization and growth roadmaps
  • Execute keyword research and ad copy creation
  • Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
  • Manage and monitor budgets and campaign performance
  • Provide analysis, insights, and recommendations
  • Develop and execute testing plans

 

We’re looking to build our roster of digital marketing consultants for both immediate and potential future projects across a variety of clients. Tell Us About You.

Find out why clients call Apiary their "secret weapon" for sustainable business results.