Quick overview

Simply put, programmatic advertising is a way of buying media. While the category is often associated solely with display, a range of media types are available, including audio, video, native, DOOH, and social.

Programmatic buying uses algorithms to transact advertising units based on predetermined bid selections and parameters. This leads to more efficient spend and better ROAS. 

Things to consider

We’re such data heads that you’ll never hear us refer to a ‘perfect’ ad campaign, but programmatic advertising is designed to inch you as close to that destination as possible.

When optimized fully, programmatic’s learning capabilities allow the deepest levels of audience segmentation, but then goes further to determine the statistical likelihood of when those users will buy. It’s data on data on data (our favorite kind). 

Highlights

• Programmatic display advertising automates digital ad placement with a complex interplay of targeting algorithms. 
• Programmatic technology offers the highest degrees of audience segmentation.
• If you’re looking for the most data-centric paid media option, programmatic is it.