Digital Marketing Audit

Identify opportunities for improving marketing performance.

You’re frustrated because results are lagging and opportunities are being missed
You know more could be done with digital engagement
You’re unsure how to drive more growth

A no-nonsense, comprehensive audit identifying opportunities for improving performance in a specific marketing channel
Learn how your program scores against our average client
Fresh ideas for achieving the growth potential you know is there but haven’t been able to reach
Peace of mind there’s a clear path to investing your marketing dollars more wisely

Challenge
A large ecommerce brand in a highly competitive space was having trouble acquiring new customers within their non-brand paid search program. The cost-per-sale (CPS) was extremely high & the program wasn’t profitable.
Solution
Apiary conducted an audit and developed a roadmap. Ultimately, the client hired us to implement the findings, which included a blend of quick-wins and a larger campaign restructure.
Result
Non-brand CPS improved from $297 to $67 in only 4 months!