Digital marketing resources

Discover blogs, ebooks, podcasts, and other Apiary-generated content on topics relevant to the digital marketing space.

BlackLivesMatter

Should you participate in the Facebook Ads boycott?

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Blog

Enjoy blog posts on various topics relevant to the digital marketing space including industry trends and thought leadership.

BlackLivesMatter
Black Lives Matter - raised fists

More than 100 advertisers and multiple civil rights groups are calling for a July 2020 boycott of Facebook Ads. Their goal is to push for changes to be implemented to the platform, under the hashtag

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BlackLivesMatter

There are many facets of inequality illuminated by #BlackLivesMatter. As marketers, we influence beliefs and behaviors, insert our biases into our data analysis, and promote technologies which can amplify beliefs and biases. Unfortunately, as illustrated

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Shopify
People doing online shopping

If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution

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ebooks

Enjoy reading Apiary-produced ebooks, on various topics in digital marketing including how to succeed in your first 90 days, performance marketing, and more.

First 90 days

Get the free ebook Starting a new marketing leadership position can be challenging. There are so many uncertainties; the people you’ll be working with are yet unknown; the pressure to perform is real. We surveyed

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Podcast: The Hive Is Alive

Enjoy listening to Apiary-produced podcast, The Hive Is Alive, featuring Apiary consultants and leading digital marketing experts.

Collection of consultant photos

Pondering the idea of becoming an independent consultant? Apiary consultants Rachel Factor, Connor Witt, Morgan Mischler, and Josh Chang join us on this episode of The Hive Is Alive to share their experiences. Many consultants

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Cute robot icon with speech bubble Support service chat bot Vector modern flat cartoon character Smart Chat helper.

Interested in using a chatbot, but not sure where to get started? Listen to our conversation with Apiary consultant and social content expert Miguel Bravo. Miguel shares his personal experiences creating and using chatbots, starting

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Custom graphic to represent speaking at SMX

In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how

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