Digital marketing resources

Discover blogs, ebooks, podcasts, and other Apiary-generated content on topics relevant to the digital marketing space.

Paid Media

7 ways Apple’s privacy policy will transform mobile advertising

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Inclusive Marketing Conceptual graphic for ADA compliance for websites

A frequently overlooked aspect of any website project—whether it’s a new site, SEO project, redesign, rebrand, or merger—is Americans with Disabilities Act (ADA) Web Compliance. Accessibility is an important component within an inclusive marketing strategy,

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Shopify Custom graphic depicting SEO and Shopify

With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter experts weigh in on performance marketing

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Why Apiary Certified women-owned

Apiary Digital is now officially certified as a women-owned company by both the Women’s Business Enterprise National Council (WBENC) and the Syndicate for Human Equity, Inc. (SHE). We couldn’t be more excited about these certifications,

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Blog

Enjoy blog posts on various topics relevant to the digital marketing space including industry trends and thought leadership.

Analytics banner graphic for Google Analytics 4 (GA4) blog post

A big change is taking place in the world of web analytics in the form of Google Analytics 4 (GA4). There’s no question this major update (and we mean major!) will end up impacting the

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Why Apiary The story of Apiary photo collage

The story of Apiary began in late 2013 with a dream of traveling the world at length. Something that doesn’t exactly fit into the two-week vacation package typically offered by employers. By January 2014, soon-to-be

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Digital Strategy conceptual graphic for the 4 Most Common B2B Infrastructure Problems

Paid search just makes sense. Someone types in a keyword representing what they’re interested in, and then your ad shows up. It works great for retail—whether someone is looking for online fitness classes or a

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ebooks

Enjoy reading Apiary-produced ebooks, on various topics in digital marketing including how to succeed in your first 90 days, performance marketing, and more.

SEM - Search Engine Marketing banner graphic for core web vitals info landing page

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Remote Work Remote Work conceptual graphics banner

Download our remote work ebook! Remote work is not about how to do what you did before, but outside of an office. Nor is it a stack of tools and tips to help you work

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First 90 days First 90 days concept image

Get the free ebook Starting a new marketing leadership position can be challenging. There are so many uncertainties; the people you’ll be working with are yet unknown; the pressure to perform is real. We surveyed

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Videos

Check out Apiary-produced videos to learn more about what we’re about and how we can support your digital marketing needs.

Why Apiary Karen Amundson screen grab

Apiary Digital® Founder & CEO Karen Amundson shares why she built the Apiary Digital® marketing collective. For more information, please see this blog post.

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Why Apiary Miguel Bravo screen grab

Apiary Digital® Social Media consultant Miguel Bravo shares why he loves working with the Apiary Digital® marketing collective. Among other things it enables him to keep his side hustle going: https://howdyranger.com/

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Why Apiary Jessica Baker screen capture

Apiary Digital® SEO consultant Jessica Baker shares why she loves working with the Apiary Digital® marketing collective.

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Podcast: The Hive Is Alive

Enjoy listening to Apiary-produced podcast, The Hive Is Alive, featuring Apiary consultants and leading digital marketing experts.

Remote Work Collection of consultant photos

Pondering the idea of becoming an independent consultant? Apiary consultants Rachel Factor, Connor Witt, Morgan Mischler, and Josh Chang join us on this episode of The Hive Is Alive to share their experiences. Many consultants

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Paid Social Cute robot icon with speech bubble Support service chat bot Vector modern flat cartoon character Smart Chat helper.

Interested in using a chatbot, but not sure where to get started? Listen to our conversation with Apiary consultant and social content expert Miguel Bravo. Miguel shares his personal experiences creating and using chatbots, starting

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Digital Strategy How to Give a Great Talk-p2-Michelle Robbins_v2

In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how

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Glossary

D2C Ecommerce Conceptual graphic representing Shopify and ECommerce glossary terms

Take a peek at some key terms (the currency of digital marketing!) related to direct-to-consumer (D2C) online marketing and Shopify. Direct-to-Consumer (D2C) Attribution window. A marketing term for assigning credit by channel for contributing to

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Digital Strategy Conceptual graphic for analytics considerations

Here are a few common B2B-related terms that come up regularly in the world of digital marketing. Whether you’re new to digital marketing or it’s old hat, we hope you find this useful—or at least

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Case Studies

Discover how Apiary Digital has supported brands in various industries and verticals with their digital marketing efforts, achieving impressive results.

Paid Media Natural beauty brand conceptual banner graphic

To deliver more marketing efficiency and volume during highly competitive and expensive Q4 peak buying times, a natural beauty product company realized they must increase their Return on Advertising Spend (ROAS). They partnered with Apiary

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Paid Media App monetization company case study banner graphic

A mobile app monetization company was in need of evolving marketing efforts to drive more quality leads and traffic to their site, while ensuring ads were hitting the right decision makers across companies ranging from

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