Marketing Analytics

CDPs have become a must-have tool for growth marketers. Learn CDP best practices to maximize marketing performance and get the highest possible ROI.

Many brands think they’re doing data-driven marketing but in truth, they’re not. So what is data-driven marketing, and how can you benefit from it? Come learn.

When it comes to customer data platforms, do you need a CDP vs CRM vs DMP? Come learn the differences between them, and which one drives performance the most.

Data-driven marketing without a Customer Data Platform (CDP) is impossible. Come learn what a CDP is, and why it’s essential for optimizing performance.

Become a data-driven marketing leader with these eight techniques for harnessing first-party data, ensuring accuracy and optimizing customer experiences.

Learn how to set effective primary, secondary, and tertiary KPIs with our KPI development guide. Measure the right metrics and track progress. Read now!

Google and Meta ruined the top of the funnel. Understand what's changed and learn new strategies for reaching potential customers. Read now!

Discover the impact of third-party cookie deprecation on marketing and how to adapt in a post-cookie world. We offer insights and strategies to stay ahead of the game. Read now.

A marketing dashboard is the best way to visualize performance and ensure ROI. Here are examples, tools, and tips for avoiding common dashboard mistakes. Read now!

Using data to drive business decisions is the best way to meet your goals. So what is eCommerce analytics? What are the best tools? Read our guide now!

Digital marketing considerations for maximizing performance of your new website. Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether you’re tackling a rebrand and site redesign, new site launch, acquisition, re-platforming, or domain migration, you’ve got to be crystal clear on the needed digital marketing […]

In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this blog series, Apiary subject matter […]