Marketing Analytics

Become a data-driven marketing leader with these eight techniques for harnessing first-party data, ensuring accuracy and optimizing customer experiences.

Learn how to set effective primary, secondary, and tertiary KPIs with our KPI development guide. Measure the right metrics and track progress. Read now!

Google and Meta ruined the top of the funnel. Understand what's changed and learn new strategies for reaching potential customers. Read now!

Discover the impact of third-party cookie deprecation on marketing and how to adapt in a post-cookie world. We offer insights and strategies to stay ahead of the game. Read now.

A marketing dashboard is the best way to visualize performance and ensure ROI. Here are examples, tools, and tips for avoiding common dashboard mistakes. Read now!

Using data to drive business decisions is the best way to meet your goals. So what is eCommerce analytics? What are the best tools? Read our guide now!

Digital marketing considerations for maximizing performance of your new website. Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, re-platforming, or domain migration, this article will highlight what digital marketing components are needed and when […]

In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this blog series, Apiary subject matter […]