B2B SEO Consulting
and Services
A good-looking website isn’t enough. To remain competitive while managing costs, B2B brands need high-quality website traffic via organic search rankings. B2B SEO might’ve once been a nice-to-have but today, it’s table stakes.
The Performance Gains and Necessity of Expert B2B SEO Services
B2B SEO ensures that an organization ranks well in search engines for relevant keywords, making it one of the most cost-effective ways to generate awareness and consistent lead flow.
The idea that visibility in search engine rankings is only available to enormous enterprise brands is a myth we have broken more times than we can count. Businesses of every size can and should be leveraging SEO.
Technical SEO experts resolve the technical clutter and inefficiencies common on most B2B websites, eliminating issues that impair site performance and your ability to rank well in search engines.
B2B SEO strategy and content experts are skilled at finding opportunities to optimize existing assets while producing net new content that delivers all the components search engine crawlers reward with strong organic rankings.
SEO Challenges Faced by Today’s Businesses
Elaborate B2B Sales Cycles
Complex sales cycles with multiple stakeholders can make it difficult to align SEO efforts with the various buying stages, and to track how SEO impacts conversions.
Niche Target Audiences
SEO research and content creation without deep knowledge of niche terminology, trends, and pain points is likely to yield poor results.
Limited Search Volume
Due to the low search volume of many B2B keywords, brands not implementing a long-tail keyword strategy often fail to create meaningful engagement.
Competitive Landscape
In highly competitive industries, it can be challenging to outrank competitors and maintain top positions on search engine results pages (SERPs).
Complex Website Structure
Intricate B2B website structures (large catalogs, dynamic content, personalized experiences) can affect search rankings due to issues like site speed, crawlability, and mobile responsiveness.
Content Depth and Authority
Search engines can identify in-depth, authoritative content versus filler fluff. Brands that aren’t publishing high-quality content will struggle to compete in search.
Variance in Objectives – Leads vs Sales
B2B SEO often focuses on lead generation over immediate sales, requiring a nuanced approach to keyword targeting, content, and conversion optimization.
Measuring ROI
Attribution modeling (including accurately measuring the SEO impact) has historically challenged most brands, especially those in complex sales environments.
Benefits of B2B SEO Services
Most brands don’t have the team or expertise to run a high-performance SEO program that delivers measurable results—that’s where we come in. Our B2B SEO services include:
SEO Strategy- Keyword Research + Mapping
- SEO Audits
- Technical SEO
- SEO Competitor Analysis
- Link Building
- SEO Reporting
- Content Services
- Local SEO
- Enterprise SEO
- eCommerce SEO
- SEO Strategy
- Keyword Research + Mapping
- SEO Audits
- Technical SEO
- SEO Competitor Analysis
- Link Building
- SEO Reporting
- Content Services
- Local SEO
- Enterprise SEO
- eCommerce SEO
CASE STUDY
Website Migration Drove Over 300% Improvement in Search
Goal: Successfully migrate multiple domains without losing high-value search rankings.
Their Goals
Merge 5 brand sites into one domain
Mitigate risk of falling search rankings
Modernize with SEO best practices
What We Did
Successful migrations
Analyzed and mapped over 16,000 redirects
Future-proofed SEO and content development strategy
Restructured paid media programs for 7 legacy brands
The Results
314% increase
in organic search visibility
Key Features
of Apiary B2B
SEO Services
Multi-Industry Expertise
We only onboard vetted subject matter experts, giving client-partners access to seasoned talent with experience across Tech, eCommerce, Retail, Legal, Hospitality, and more.
Customized SEO Strategies
While holding true to industry best practices, every SEO solution is tailored to each client-partner’s market context and unique goals.
Comprehensive SEO Audit
Diving in without an audit is like running in total darkness—don’t do it. Audits identify strengths, weaknesses, and support prioritizing improvement efforts.
Advanced Keyword Research
Meaningful visibility requires a targeted keyword strategy that analyzes search intent, volume, long-tail keywords, seasonality, keyword difficulty, etc.
Technical SEO
Intricate technical optimizations create a strong digital foundation, giving your A+ content maximum visibility and impact.
Scalable Content Strategies
Content drives audience engagement, and is essential for improving search rankings. Based on goals and budget, our flexible approach scales as needed.
Backlink Building
Acquiring high-quality backlinks signals trust to search engines, boosting rankings and brand authority, while attracting high-quality traffic.
Global SEO Expertise
Depth and breadth of expertise in managing SEO strategies for global businesses across diverse markets, cultures, and languages.
Competitor Analysis and Benchmarking
Winning market share by assessing competitors’ strategies and finding opportunities, while benchmarking against industry leaders.
Data Security and Compliance
Meeting (usually, exceeding) industry data protection standards and regulatory compliance, in parallel with the business’ company-specific standards.
B2B SEO Services and Consulting
Competitive Assessment
The initial phase of every SEO engagement involves analyzing competitors and market behavior, identifying strengths, weaknesses, opportunities, and threats.
Strategic Planning
Methodical in all things, all roads lead to our detailed roadmap for sustained success and efficient deployment of resources, with KPIs and accountability at every turn.
Data-Driven Decisions
Analytics and metrics-focused insights all day. Informed decision-making depends on leveraging data to optimize every aspect of SEO performance.
Regular Performance Reporting
Transparency and frequent reporting are the cornerstone of our working philosophy.
Why choose Apiary for B2B SEO? Our stellar track record, for starters.
SEO That Speaks Your Industry’s Language—That’s What We Do
Reach out for our expert recommendations.
Frequently Asked Questions
About B2B SEO Consulting
Is SEO effective for B2B?
*insert enthusiastic head nod* Here’s why SEO is highly effective for B2B:
When other businesses are your target market, it’s critical to remember that buying decision-makers in your target audience aren’t buying a pair of shoes for their personal use; they’re making an investment decision with their employer’s money and are accountable for making the wisest investment decision. To help those decision-makers do so, your brand needs to:
- Be visible in search results when they’re searching for the specific solutions they want/need
- Rank with authoritative content that builds trust and credibility
- Provide a fast and helpful on-site experience that supports their progression through the funnel.
When you achieve the above, B2B SEO measurably increases visibility and attracts more qualified leads, ultimately driving sales.
Can you provide B2B SEO services for my industry?
B2B SEO services can and should be tailored to your industry, specific competitive landscape, budget and performance goals. Successful SEO hinges on specificity, not following a generic “blueprint” that supposedly applies to every business context under the sun (no such thing).
The breadth and depth of our SEO expertise means we very likely have done impactful work in your sector. We target the specific decision-makers in your target audience (Yes, we’re ABM nerds, if that’s your thing.) with customized keyword strategies, specialized content, and link-building efforts that set you apart from your competitors.
Why is digital marketing important for B2B?
Digital marketing is essential for B2B businesses because it helps you reach and activate your target audience where they spend most of their time—online.
Additionally, digital channels support more precise targeting than most traditional marketing channels, and offer measurable results that make it easier to make smart budget allocation decisions.
From B2B SEO services that generate visibility in search engine rankings to email campaigns to social media and content marketing, digital marketing:
- generates awareness
- nurtures leads
- drives conversions.
Why is SEO important to my business?
Answering this question is probably best approached by considering the most obvious answers to related questions like:
- Why is it important for your business to be seen by new leads?
- Why is it important to build trust with prospective clients and customers?
- Why is it important to showcase your business as a reputable leader?
Most B2B buyers begin their journey with online research, which often makes visibility in highly-relevant search results the single factor that can make or break a brand’s ability to attract its most ideal customers/clients.
Effective B2B SEO services place your business (via high-value content) right in front of your target audience as they are searching for solutions to their problems, and then leverage that visibility opportunity to establish your brand as the most skilled and trustworthy choice for them.
How do I start B2B SEO?
- Conduct thorough research to identify the keywords and phrases your target audience uses to find solutions related to your industry.
- Optimize your website’s structure, content, and meta tags to improve search engine performance.
- Create high-quality, relevant content that addresses your audience’s priorities.
- Build authoritative backlinks.
- Maintain a fast and user-friendly website.
- Establish processes for consistent monitoring and updating of your SEO strategies based on performance data.
How do I build an SEO strategy for B2B?
Building an effective B2B SEO strategy (like any performance strategy) should always put your target audience at the center of things.
Most brands think they fully understand their target audience and aren’t open to that perception being challenged. We love working with growth-driven brands who value quantitative and qualitative data for its ability to provide deeper and more nuanced insights into their target audience and how they search online.
Keeping the audience as your north star, from there, we recommend:
- Conduct keyword research specific to your industry and audience
- Conduct a Technical SEO audit and optimization exercise that includes improving your site speed (this is a top factor search engines consider in search rankings), mobile-friendliness, and a clear site structure.
- Create content (or optimize existing materials) to deliver a collection of high-quality and informative touchpoints, addressing their pain points while positioning your business as THE solution.
- Build backlinks from reputable industry sites to validate your credibility and search rankings.
- Continually analyze and adjust your strategy based on performance metrics and changes in search engine algorithms.
