Digital Marketing Resources

Learn why website form submissions don’t always equate to leads, and how proper lead scoring and internal team collaboration can boost B2B success.

Learn why Reddit Ads are a digital marketing game-changer and how advertising on Reddit can elevate paid search strategies for the future.

Conversational search is claiming a larger share of search queries. Learn key strategies for leveraging this tool to drive customer engagement and revenue.

Pondering the idea of becoming an independent consultant? Apiary consultants Rachel Factor, Connor Witt, Morgan Mischler, and Josh Chang join us on this episode of The Hive Is Alive to share their experiences. Many consultants balance their work with another passion. Our guests fill us in on how they started consulting, and what they balance their work-life with, such as travelling full-time as a digital nomad, going back to school, family life, and a second career. We hear how each consultant structures their day and manages clients to get the most out of their day–while still having a personal life.

Interested in using a chatbot, but not sure where to get started? Listen to our conversation with Apiary consultant and social content expert Miguel Bravo. Miguel shares his personal experiences creating and using chatbots, starting back in the days of AIM up to Facebook Messenger chatbots today. Hear Miguel’s thoughts on best practices, things to consider when developing a chatbot marketing strategy, guidelines for branded chatbots on Facebook, as well as how to get your own chatbot up and running.

In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how Third Door Media approaches presenting interesting and cutting-edge thought leadership on marketing through conferences. Michelle, an experienced speaker and moderator, shares insights into what makes a great talk for listeners interested in being a speaker at an industry conference. Learn more on how to speak at an SMX event: https://marketinglandevents.com/smx/speaking/ Learn more about how to speak at a MarTech event: https://martechconf.com/submit-speaking-pitch/ Want more? Listen to other episodes

13 years of experience – SME: Paid Search, Paid Social, PPC, Shopping

17 years of experience – SME: UX and UI

8 years of experience – SME: Search Engine Optimization