, South Carolina
Brands/agencies previously worked with: Delta Dental, Robern, Frontier Utilities, Gexa Energy, Emerald Expositions, Sola Wood Flowers, Pacific Digital, Expedia, Petco, Statefarm.
I am a Growth & Performance Marketing Consultant, with 9 years of Senior & VP of Paid Media level experience leading direct to consumer digital media operations. I’m a paid media mastermind who who has been in the data, details, creative planning and strategy of millions of dollars in paid social, PPC and traditional media spend. Scaling brands, building audiences & making brand digitally relevant is what I do! I’ve helped brands across verticals build their full digital funnel, from product messaging, to landing pages, to Facebook ad creative, to post checkout email sequencing. My soft expertise is in buyer psychology, consumer behavior, and internet culture, which I think are 3 of the best concepts to know to build a modern brand. I bring years of deep strategic learnings that spans across sectors including DTC, ecommerce, retail, travel, automotive, luxury goods, and health & wellness. Outside of work you’ll find me trying new restaurants, listening to and reviewing music, gardening like my grandmother taught me, and playing basketball as I grasp at my long expired teenage NBA dream!