San Anselmo, CA
Brands/agencies previously worked with: Agencies such as Dentsu, Universal McCann, Razorfish, AKQA, Eleven Inc, Media Matters WW/AXM and Clients such as: Intel, Microsoft, Informatica, NetApp, NTTData, Salesforce, Virgin America, Gap Inc, elfcosmetics, Nature Made Vitamins, Noodles, Inc., Chegg, Welch’s Fruit Snacks, Blue Shield of CA, Sorel Footwear, Silicon Valley Clean Energy, SF Ballet, Coca-Cola, and many others.
My journey began in the heart of SF’s traditional media world, where I launched my career as a Broadcast Buyer at Hal Riney & Partners. With an eye for detail and a knack for negotiation, I quickly made my mark. My passion for strong brands led me to Coca-Cola of NorCal, where I managed local media buying across broadcast, print, and out-of-home for a portfolio of beloved beverages. As the digital era dawned in the late ’90s, I embraced the future, joining start-ups and cutting-edge agencies to stay at the forefront of digital transformation. From integrated campaigns to omni-channel strategies, I brought a strategic mindset to every challenge. Over the years, I’ve led campaigns for iconic brands across B2C and B2B: Microsoft, Virgin America, Gap Inc., e.l.f. Cosmetics, Welch’s, and the SF Ballet. Whether with global agencies like Universal McCann, AKQA, and Razorfish, or nimble shops like Eleven Inc. and Media Matters WW/AXM, I consistently deliver results. Today, I partner with brands and agencies, offering senior-level insight, strategic plans, flawless execution and a collaborative spirit that drives performance.