Data Analytics

Digital marketing considerations for maximizing performance of your new website. Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether you’re tackling a rebrand and site redesign, new site launch, acquisition, re-platforming, or domain migration, you’ve got to be crystal clear on the needed digital marketing […]

In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this blog series, Apiary subject matter […]