Performance-Driven Email Marketing Services
Goodbye, spray-and-pray emails. Hello, measurable email ROI.
Our email marketing consulting services help brands turn their email channel into a high-performing engine for customer engagement and retention. Data-driven in all things, we make sure every send is strategic – rooted in audience insights, lifecycle behavior, and of course, revenue.
What is Email Marketing?
e·mail mar·ket·ing
noun
Email marketing is the strategic use of email as a marketing channel for engaging your audience. Expert email marketing consulting services help uncover growth opportunities, resolve deliverability issues, and align messaging with broader business goals.
Our Apiary Digital email experts grow your bottom line with full-funnel email strategies, advanced segmentation, lifecycle automation, and integrated revenue analytics.
Why Email Marketing Matters for Your Business
Email marketing consulting helps you connect with customers in a place that doesn’t have 27 dancing cat videos distracting them: their inbox.
We bring a metrics-driven framework to the management of end-to-end email marketing initiatives to shorten B2B sales cycles, generate quick B2C conversion, improve retention rates, and grow your subscriber base.
High ROI & Cost Efficiency
Managing a large volume of content, pages, and products can often result in a tangled web of digital inefficiencies and missed opportunities.
Customer Retention & Lifecycle Marketing
The personal and private nature of email makes it the ideal place to nurture leads, drive conversions, and retain customers as they move through the buyer journey.
Automation & Scalability
Smart automations save time and scale marketing efforts by delivering timely, relevant messages to the right audience without costly manual effort.
Personalization & Segmentation
Advanced segmentation and AI-powered personalizations boost open and click-through rates by making every message contextual and highly tailored.
How Our Email Marketing Consulting Delivers Measurable Results
Performance Tracking & Analytics
Real-time monitoring of email performance (open rates, CTR, conversions).
Testing & Optimization
Ongoing A/B testing and multivariate testing for continuous improvement.
Data-Driven Decision Making
Performance insights derived from customer behavior analysis to refine targeting.
Our Full-Service Email Marketing Offerings
Email Strategy & Consulting
- Development of customized strategies aligned with business goals
- Data-driven audience segmentation and engagement modeling
- Deliverability audits and best practices for inbox placement optimization
Email Campaign Management
- End-to-end execution of email campaigns, from creative development to scheduling and optimization
- Performance tracking with A/B testing to optimize subject lines, content, and CTAs
- Integration with CRM and marketing automation platforms (HubSpot, Marketo, Klaviyo, etc.)
Email Automation & Workflows
- Automated drip campaigns for onboarding, nurturing, retention, and re-engagement
- Behavior-triggered email sequences for personalized, real-time customer engagement
- Abandoned cart recovery and post-purchase automation for eCommerce brands
Deliverability & Compliance Optimization
- Inbox placement strategies to avoid spam filters
- Compliance with GDPR, CAN-SPAM, and CCPA regulations
- Domain authentication setup (SPF, DKIM, DMARC) for improved email reputation
Email Creative & Content Optimization
- Crafting engaging subject lines and high-converting email copy
- Best practices for designing visually compelling and mobile-friendly email templates
- Personalization strategies to increase customer engagement
Key Benefits of Our Email Marketing Services
Higher Engagement & Conversions
Personalized, targeted email strategies increase open rates and conversions.
Scalable Email Automation
Fully automated workflows nurture leads and retain customers with minimal manual effort.
Improved Deliverability & Inbox Placement
Proven email reputation management techniques to maximize deliverability.
Data-Backed Strategies for Long-Term Growth
Analytics-driven insights that refine and improve email marketing over time
CASE STUDY
Boosting Email Engagement & Revenue
Massive Revenue Jump for eCommerce CPG Brand
In response to skyrocketing CPCs, our client engaged our email marketing consulting services to help reduce their reliance on paid media by increasing revenue from their email subscriber base.
We audited and optimized lifecycle flows, cleaned and re-engaged dormant segments, refined send-time strategy for maximum engagement, implemented a cross-channel cadence across email and SMS, and applied retention and repurchase best practices to boost long-term customer value.
56.8%
increase in email conversion value
24.8%
increase in revenue attributed to email
272%
increase in SMS revenue driven by email
Stop Sending Emails. Start Making an Impact.
Turn every email into an opportunity with precision-targeted campaigns.
Frequently Asked Questions about Email Marketing
How can I measure the success of my email marketing campaigns?
Track key performance indicators (KPIs) like open rates, click-through rates (CTR), conversion rates, revenue per email, list growth rate, and subscriber retention. And don’t forget to monitor metrics like bounce rates and spam complaints so you can continually refine the overall email marketing strategy and improve long-term deliverability.
What’s the best email frequency to avoid unsubscribes?
There is no universal answer here, other than “It depends on your audience.” Most brands find success with a data-driven testing approach, optimizing send frequency based on engagement patterns and AI recommendations. Also make sure to schedule regular A/B testing cycles and subscriber feedback reviews to further fine-tune your cadence and content quality.
How do I integrate email marketing with my other digital channels?
Sync email with paid media, SMS, CRM, and social media campaigns for an omnichannel experience that nurtures leads and drives conversions across multiple touchpoints. Use shared audience data and unified content strategies to deliver consistent brand messaging across the funnel.
How can email automation improve my business?
Smart automations save time, increase efficiency, and sustain customer engagement by delivering relevant messages at the right time. Automated workflows can re-engage dormant subscribers, support onboarding, drive upsells, and reduce churn, all of which maximizes ROI while freeing up your team to invest in other marketing initiatives.
What platforms do you work with?
Apiary Digital is a collective of seasoned email marketing experts who are power users of the most prevalent and powerful email marketing platforms, including:
- HubSpot
- Marketo
- Klaviyo
- Mailchimp
- Salesforce Marketing Cloud
