Quick overview

The Apiary talent bench has deep expertise in all aspects of digital marketing. Yes, all of it. So as experts in every possible marketing skill set, where do we recommend your growth marketing strategy begins? Core Web Vitals. Every paid campaign, every organic search initiative, every possible KPI will suffer if your site performance is ticking Google off. 

Things to consider

In its first decade, Google made roughly 20-100 algorithm updates per year. Then 2021 came… 3800+ updates in one shot, called Core Web Vitals. This was Google saying “User experience is our favorite child, so if we smell a whiff of poor user experience on your site, you’ll be uninvited to the family picnic.” (AKA: Google will limit your ability to rank for target terms).

Your content could be aces. Keywords, backlinks, brand story, UX. All perfecto. But if load time is meh, all your hard word will never make it past page 3 of the SERPs.

Highlights

• If you don’t have an intentional ‘Google strategy’, this should be performance priority #1.
• What can a Core Web Vitals-optimized site do for you? Here’s one (not uncommon) example: One second load time equated to a 27% CR increase.
• But FYI… Apiary works with many client-partners (on email, paid search, or analytics) who have an external Google management solution. That’s cool with us. We just want all client-partners to understand why Core Web Vitals can’t be overlooked.