Marketing Analytics

and Reporting

Data to Strategy to Implementation. On repeat.

We respect our business instincts and those of our client-partners, but numbers are our north star. That’s why all Apiary implementation is paired with robust performance measurement and analysis, plus a readiness for quick, data-driven pivots to maximize ROI. Your dashboards will never collect dust with us. Data review is a daily habit.

Many conventional agencies reserve marketing analytics for the end of a campaign and then take weeks or months to revise tactics based on those learnings. Our nimble structure and work ethic shortcuts the timeline from implementation to optimization strategies and back to implementation. We don’t rush good, thoughtful work. But we also don’t drag it out. 

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Google Analytics and Tag Manager configuration

Data visualization & marketing dashboards

Data management and architecture

Quick overview

Think numbers can’t lie? Most of the Google Analytics implementations we see have holes. Big ones. This means that strategic decisions are being made based on faulty logic. Before even uttering the word ‘strategy,’ we need to be sure that your data is clean and delivers a reliable picture of customer buying behaviors and channel performance.

Things to consider

Our analytics audits include syncing with your tech team to confirm that Google Analytics Tag Manager and all data layers are fully integrated. Once all reporting metrics are verified, deep data analysis begins with attribution modeling and ends with conversion optimization recommendations that we are fully equipped to implement.

And yes, our full-service approach includes support across Google Analytics 4 and the complete Google 360 suite.

Highlights

  • Most brands using GA are unaware that their data is not clean and reliable.
  • After validating all reporting metrics, our experts dive deep to uncover the most actionable and high-impact optimization opportunities.
  • Every Apiary expert advising you on GA is a Google Analytics Certified Partner.
A preview of working with us!

Digital marketing case study: Morphe

This cosmetics market leader partnered with Apiary to boost overall organic traffic and create more consistency in traffic volume.

58%

Improvement in first-page rankings within 4 months

98%

MoM improvement  in organic revenue

Let’s get started!
Let’s get started!

There’s more buzzing inside…

Explore a short client-partner case study or dive into our blog.

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