Expert Search Engine Marketing Solutions and Services
You don’t want leads—you want the right leads.
We maximize marketing ROI with curated search engine marketing consulting strategies to generate high-intent searches and high-quality leads.
What is search engine marketing (SEM)?
search en·gine mar·ket·ing
noun
Search engine marketing (SEM) is a form of paid advertising that promotes your website on strategically-selected search engine results pages (SERPs) to attract qualified website traffic.
The most optimized SEM campaigns are highly targeted, ensuring that your ads are only shown to people who are actively searching for relevant keywords.
Benefits of SEM
Increased Online Visibility
Even the most established organizations need to prioritize awareness with existing and net new audiences. SEM places your brand in the sight lines of the audiences you want to engage.
Targeted Advertising
SEM generates visibility with people already searching for keywords with strong relevance to your product or service. This targeted approach produces qualified clicks with a higher conversion likelihood.
Measurable Results
Gone are the days of “Just trust us” marketing promises. By their very nature, search engine marketing programs are highly measurable—across every dollar of the budget, every keyword, every KPI.
Improved ROI
SEM is where strategic thinking meets marketing math. This structured approach drives measurable improvements, ensuring every marketing dollar works harder to maximize your ROI.
Faster Lead Generation
Unlike organic search, which often requires patience as leads move through the funnel gradually, SEM is well known for generating leads quickly due to its precise targeting strategies.
Enhanced Brand Awareness
Most people immediately associate search engine marketing services with increased Google visibility. While this is certainly a key priority, SEM delivers valuable brand awareness across multiple search platforms.
Competitive Edge
Stay ahead of competitors by dominating search results for non-branded keywords. Advanced search engine marketing solutions outpace competitors by making your brand far more visible and recognizable.
Scalable Campaigns
Rapidly evolving market conditions? BIG opportunity emerges? With just a few clicks, search engine marketing consulting experts can easily scale SEM efforts up/down as needed.
CASE STUDY
Tableau: Search Engine Marketing Growth During B2B Global Transition
Bogged down by a tangle of agency relationships, Tableau was losing ROI and needed to quickly see ad spend turn into lead flow. The Apiary strategy balanced comprehensive SEM optimizations with workflow efficiencies to drive long-term results.
325
restructured SEM campaigns
35% increase
in MQLs from Facebook and LinkedIn
34% decrease
in CPA
Search Engine Marketing Services Offered by Apiary Digital
Paid Media Services
Advanced search engine marketing solutions often recommend Pay-Per-Click (PPC) paid media campaigns on key platforms like Google Ads and Bing Ads.
Social Media Marketing
We’re multi-channel marketing advocates because it works. A powerful complement to any search engine marketing consulting strategy, targeted ads on social platforms accelerate the sales funnel journey.
Google Advertising (Paid Search)
Maximizing visibility with a long-tail keyword strategy to increase brand recognition and credibility in Google search results is critical for most brands.
Programmatic Display
Programmatic ads are automated and optimized placements across the web with advanced targeting, expanding the reach of search engine marketing campaigns.
Content Marketing
Website visitors don’t arrive to admire your website—they’re looking for valuable, thought leadership content to support their buying decision. Engage leads with authoritative and trust-building content.
Email Marketing
Sophisticated search engine marketing consulting services supplement the web search experience with personalized email campaigns for optimal visibility.
