Expert Data Analytics Consulting
Brands can’t afford to let “data-driven” be just another buzzword.
Our data analytics consulting services ensure that your performance data is clean and provides actionable insights that improve bottom-line performance.
What is Data Analytics Consulting?
da·ta an·a·lyt·ics con·sult·ing
noun
Data Analytics Consulting helps businesses leverage performance data more effectively, to make informed decisions that lead to desired business outcomes.
Most analytics consulting services include the definition of objectives and KPIs, data collection and integration, data cleaning and preparation, data analysis and visualization, and of course, strategic recommendations based on data insights.
Some data analytics consultants also provide implementation support to ensure that analytics processes are maintained and improved over time.
Benefits of Data Analytics Consulting
Informed Decision-Making
Data-driven insights empower organizations with evidence-based decisions that align strategies with real business needs. Reduce guesswork and tactical limits based on “what we’ve always done.” Manage the budget more effectively.
Improved Efficiency
Cut costs and performance bottlenecks with analytics insights that streamline operations and boost productivity. Elevate operational standards. Optimize repeatedly, not just a few times a year.
Enhanced Customer Understanding
Customers are not static objects—marketers can’t be either. Use data analytics to build growth strategies based on current customer behaviors and preferences, enabling personalized experiences that foster satisfaction and loyalty.
Competitive Advantage
Stay one step ahead of competitors by leveraging data insights that reveal trends and market opportunities. Success in a rapidly changing competitive landscape depends on how closely you’re studying and acting on high-quality data.
CASE STUDY
Record-Breaking CPL for B2B SaaS Brand
Looking to scale paid search efforts, Building Engines asked Apiary to analyze their paid search performance data analytics and recommend growth optimizations. Once implemented, the Apiary strategy resulted in a 62% reduction in Cost Per Lead (CPL).
70%
reduction in CPL, from $300 to $89
50%
increase in monthly lead quality—75% some months
3.3X
increase in monthly lead quality
Data Analytics Services and Solutions Offered by Apiary Digital
Data Management
Having lots of data isn’t the goal. Organized, secure, and accurate data is what’s actually useful. Well-maintained data powers every data-driven growth strategy.
Dashboard Reporting
Stay agile with real-time insights via custom performance dashboards that consolidate key metrics, streamlining performance monitoring and measurement.
Data Visualization Services
Transform raw data into clean and clear visuals, turning overlapping metrics into actionable takeaways. Catch insights that manual analysis can miss. Quickly identify trends and improve decisions.
Data Configuration
Accelerate the ROI of your martech stack with data flows and integrations tailored to your unique context. Ensure continuous data collection and analysis.
GA4
Maximize the potential of Google Analytics 4 with expert configuration and analysis, unlocking deeper insights into user behavior and marketing ROI.
GTM
Optimize tracking implementations with Google Tag Manager, enabling efficient setup and management of marketing performance tags across all digital assets.
