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Google is synonymous with performance marketing, so it makes sense their newest product is called Performance Max. What is it? Is it any good? Read now!

Growing your customer base requires inclusive marketing strategies. But what is inclusive marketing and what’s the best way to do it? Here’s everything you need to know!

Creating SEO content is intensive work that always requires multiple team members. We’ve said it before and we’ll say it again: SEO is not a one-person job. Ever. So to make sure you’re getting the most from the resources you’re investing in, let’s take a deeper look at one of the most overlooked SEO terms: […]

Even if you’re highly confident in your decision-making skills, most of us are wired to be influenced by social proof. Social proof is a psychological principle first coined by Dr. Robert Cialdini. After analyzing several social behavior studies, Cialdini observed that when people are uncertain (like, for example, when deciding whether to make a purchase) […]

Many companies rebrand after a merger, acquisition, or scandal fundamentally shifts the company’s DNA. But rebranding doesn’t mean that you’ve drastically changed who you are.  For Apiary, we rebranded for three reasons: Shortly after our CEO, Tee Coletti Kaiser, joined us in July 2021, our journey began. There were many stops and starts along the […]

What’s changed on ApiaryDigital.com? Uhh, everything. You’re getting a brand new experience from top to bottom.  Rebranding isn’t just about sleek UX. It’s about deeply assessing who you are, what you stand for, and how you talk about yourself. Plus SEO and content strategy, obvi.  We’re still us – we’ve just become more thoughtful about […]

What is an enterprise SEO audit? An enterprise SEO audit typically refers to exceptionally large websites. If you’ve got 1,000+ URLs, an enterprise SEO audit is precisely what you need.  The first goal of this kind of audit is to evaluate your website to uncover issues preventing you from achieving the most optimal organic search […]

Back in late May 2020, Google launched Core Web Vitals (CWV), which is a subset of web vitals meant to give you universal metrics for measuring page performance.  But lately, buzz has been growing about something else called Interaction to Next Paint (INP). So what are these two things exactly? Is INP going to override […]

Account-based marketing (ABM) uses data and research to align audiences to a customized journey through the sales process.ABM scans the marketplace, lasers in on a high-value customer segment or often a single account, and then creates a hyper-personalized content strategy for the selected target, with the obvious goal of acquiring them as a new customer/client. […]

In recent months, the world of AI image generation has become quite the conversation piece due to the viral spotlight cast on DALL-E Mini.  This AI tool allows users to input text prompts and receive nine visualizations of that prompt in under three minutes. In case you missed that, the DALL-E Mini isn’t sourcing images […]

It’s important to keep a close eye on the SEO blogging world so that you’ll notice when it starts to evolve.  If you see changes in the structure and formatting of popular and high ranking pieces of content, don’t sulk because your colleagues/competitors figured it out first. Enjoy a big sigh of relief because you […]

The FOMO (Fear Of Missing Out) by brands continues to escalate and with this escalation comes the potential of panicked decision-making, less than productive alliances, and ill conceived NFT offerings. So, every marketer out there, take a deep breath! In this overview, I will do my best to show you that this isn’t a brave […]

Is your SEO quietly driving more revenue than your SEM? Paid media seems like an instant win, but SEO will likely bear more revenue over time. Read more!

DE&I (diversity, equity, and inclusion) is absolutely essential to business growth now and in the future.

Remarketing is great for B2B lead generation and eCommerce conversion. But, is your strategy outdated? Here are 7 keys you need to know about running a successful remarketing campaign.