Expert Marketing Performance Optimization Strategies and Services
Seasoned growth experts who live on the cutting edge of marketing performance optimization.
Imagine having access to a whole team of A+ talent like that…
What is Marketing Performance Optimization?
mar·ket·ing per·for·mance op·ti·mi·za·tion
noun
Marketing performance optimization is a data-driven cyclical process of analyzing and evolving marketing strategies and tactics to maximize effectiveness and ROI.
By fine-tuning key marketing elements like audience targeting, paid media placements, budget allocations, messaging, and channel tactics, brands can optimize marketing performance across the most relevant KPIs like conversion rates, customer acquisition costs, and more.
Benefits of Marketing Performance Optimization
Increased ROI
To optimize marketing performance and deliver ROI improvements, brands need a reliable system for increasing efficiency and effectiveness. Marketing performance optimization is exactly that—repeatable, measurable, structured.
Better Audience Targeting
When brands get access to clean performance data (most are relying on a flawed data picture), the need for audience adjustments often becomes evident. Future-proofed marketing uses data to refine the audience and/or targeting strategies.
Data-Driven Insights
Brand leaders face increasing pressure to prove the business value of marketing. Marketing performance optimization solves this challenge by leveraging analytics to improve operational decision-making and validate marketing investments.
Higher Conversion Rates
The more efficient a marketing program, the more effectively it converts leads into customers. This is why continual marketing performance optimization goes hand in hand with higher conversion rates.
Streamlined Campaigns
To improve marketing performance, brands must reduce waste. Streamlining campaigns within an agile marketing environment eliminates budget misallocations, resource mismanagement, and missed opportunities.
Enhanced Brand Visibility
As marketing efficiency increases, brands are in a more powerful position to claim high-value brand visibility and optimize marketing performance across multiple channels. Being seen isn’t the goal—it’s about being seen by the right people.
Improved Customer Experience
Business silos are often a huge risk. Marketing performance optimization brings cascading benefits to sales and customer delivery teams whose processes are elevated by the more relevant and personalized content that marketing provides.
Scalability
Many brands eventually hit a performance plateau that inhibits further scaling. With agility, data, and marketing performance optimization principles in the driver’s seat, pathways to growth become more obvious and easier to capitalize on.
CASE STUDY
MoPub: Multi-channel Marketing Performance Optimizations
Looking to extend an impressive streak of growth, MoPub asked Apiary to increase MQLs and SQLs. Our strategy included Paid Search, SEO, SEM, and Analytics optimizations that more than tripled MQL-to-SQL conversion.
568%
increase in MQLs QoQ, with 88% better CPA
200%
increase in SQLs
305%
Q1 conversion rate increase, compared to previous year
“Apiary found quick, strategic solutions for our immediate business needs.”
Marketing Performance Optimization Services Offered by Apiary Digital
Website Optimization
As your digital HQ, your website’s ability to accelerate overall marketing ROI makes it a crucial starting point when beginning marketing performance optimization efforts.
Technical SEO Services
Fine-tune your website’s backend and key content pages by ensuring site crawlability and indexability, structured data and schema markup, optimal speed, mobile friendliness, and robust website security management.
SEO Strategy
Cost-efficient search engine optimization gains are a go-to strategy for increasing overall marketing ROI. Place your brand in relevant search engine rankings with a data-backed SEO plan that attracts qualified website traffic.
Paid Media
Reach existing and net new audiences to drive conversions with data-focused ad strategies across key platforms like Google Ads, Bing Ads, and aligned social channels for maximum impact.
Fractional Services
Quickly amplify the capacity of your in-house team with fractional access to senior-level subject matter experts with top-tier brand experience (average of 12 years’ each), minus the full-time commitment.
Marketing Operations
Keep the trains running smoothly with proven martech expertise. Eliminate redundancies, streamline processes, and measurably improve outcomes with data-powered marketing systems and operational strategy.
