eCommerce Marketing
The short version: We help you sell online. Better.
Online shopping isn’t going anywhere. But with the rise of AI and machine-learning capabilities, D2C marketing teams face increasingly high customer expectations, competition, and tougher access to quality paid and organic traffic.
Some swear the solution is optimizing your site architecture. Some say user journey application is the holy grail. And others are screaming about H tags and category pages. Shocker, you need all of it. And that’s exactly what we do.
Quick overview
Paid media is a highly scalable and measurable way of attracting traffic that actually converts. But eCommerce advertising platforms like Google AdWords, Google Shopping, and Amazon Advertising, as well as PPC social media platforms, need a strong hands-on-keyboard presence. All the AI and machine learning in the world still hasn’t delivered truly ‘set it and forget it’ ad environments.
Things to consider
Staples in our ads process are advanced keyword research and strategy creation, A/B split testing every chance we get (which is a lot), and data-driven CRO practices to boost click-through rates.
Our Google-certified professionals are power users of every conversion-tracking tool, and we also vet our consultants for their speak-like-a-human communication skills so if complex tech talk makes your eyes cross, you’ll love us.
Highlights
- No eCommerce advertising option is ‘set it and forget it’. You need expert hands on every campaign from start to finish.
- Most ad agencies only check on campaigns every 2-3 weeks. *gasp* Our technical experts will optimize your bids daily.
- You don’t have to be an all-things-digital nerd in order to implement a highly profitable digital marketing eCommerce strategy. Let us be your nerd.
Digital marketing case study: Marc Jacobs Beauty
Marc Jacobs Beauty partnered with Apiary to resolve an unexplained dip in SEO traffic on critical keywords after migrating to a new ecommerce platform.
Increase in SEM ROAS
Increase in revenue from SEO
There’s more buzzing inside…
Explore a short client-partner case study or dive into our blog.
