Inclusive Marketing

Understand the significance of Juneteenth for your growth marketing strategy. Plus, peek inside how our team is learning about this important holiday.

Growing your customer base requires inclusive marketing strategies. But what is inclusive marketing and what’s the best way to do it? Here’s everything you need to know!

DE&I (diversity, equity, and inclusion) is absolutely essential to business growth now and in the future.

As part of our efforts to move the needle on inclusive marketing, Apiary Digital has been fostering a partnership with COOP Careers, an organization doing the important work of “overcoming underemployment through digital skills and peer connections.”

At Apiary, we want diversity and inclusion not to just be an extracurricular “priority,” but to be completely ingrained in our business, inherent in everything we do—from the people that make up the Apiary Collective, to the type of marketing and advertising we do for our clients—and in the way we run our business.

There are many facets of inequality illuminated by #BlackLivesMatter. As marketers, we influence beliefs and behaviors, insert our biases into our data analysis, and promote technologies which can amplify beliefs and biases. Unfortunately, as illustrated by groups like 600 & Rising, racism is prevalent in the advertising industry. The work we do can be used […]