Inclusive Marketing
48% of Gen Z come from communities of color (source)—they are your current and future customers. The future of marketing is inclusive marketing and Apiary is working toward adopting inclusive marketing best practices. Please join us in our journey and share the learning process with these resources and updates related to our progress.
As part of our efforts to move the needle on inclusive marketing, Apiary Digital has been fostering a partnership with COOP Careers, an organization doing the important work of “overcoming underemployment through digital skills and
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A frequently overlooked aspect of any website project—whether it’s a new site, SEO project, redesign, rebrand, or merger—is Americans with Disabilities Act (ADA) Web Compliance. Accessibility is an important component within an inclusive marketing strategy,
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At Apiary, we want diversity and inclusion not to just be an extracurricular “priority,” but to be completely ingrained in our business, inherent in everything we do—from the people that make up the Apiary Collective,
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More than 100 advertisers and multiple civil rights groups are calling for a July 2020 boycott of Facebook Ads. Their goal is to push for changes to be implemented to the platform, under the hashtag
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There are many facets of inequality illuminated by #BlackLivesMatter. As marketers, we influence beliefs and behaviors, insert our biases into our data analysis, and promote technologies which can amplify beliefs and biases. Unfortunately, as illustrated
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