Client-Partner Case Study: thredUP
Improvements: Shopping and SEM
3X
Increase in scaled revenue, while maintaining target CPA
70%
YoY increase in conversions
eCommerce D2C growth
thredUP came to Apiary to leverage Shopping and SEM expertise in order to grow PLA spend to $300k/month (+200%) while maintaining predicted CPA of $65-$75.
After exceeding their initial goal, the second year of our engagement focused on achieving a CPA of $45, while working with a reduced budget and maintaining efficiency throughout.
thredUP’s Apiary team conducted a granular restructure by product category, and introduced a proactive optimization approach based on the bottom of the funnel, top regions, seasonality, and device.
Let’s get started!
Let’s get started!
