Client-Partner Case Study: Morphe
Improvements: SEO Performance – Technical, Content, and Keyword Strategy
58%
Improvement in first-page rankings within 4 months
98%
MoM improvement in organic revenue
Beauty brand doubled revenue from SEO
Despite being a cosmetics market leader for several years, Morphe’s site traffic was a series of peaks and valleys. They partnered with Apiary to boost overall organic traffic and create more consistency in traffic volume.
The Apiary team completed full keyword, content, and technical analyses that identified gaps and optimization opportunities with each tactic. Partnering closely with the cosmetic brand’s marketing team, Apiary recommended a shift in SEO keyword focus, an improvement in specific site content pages, and addressed issues discovered during the technical analysis.
After implementing Apiary Digital’s SEO strategy, the cosmetic company saw a 58% increase in first-page rankings within 4 months. This led to a 98% improvement MoM in organic search revenue from one of their key pages and other high-value keywords. Morphe is now very competitive for many high-value beauty industry search terms.
