Client-Partner Case Study: MoPub | Twitter

Lead quality improvements for a mobile app monetization company

A Twitter property, the MoPub Marketplace brings together more than 55,000 apps and 130 DSPs globally, servicing over 1 trillion monthly app advertisement requests and reaching over 1.4 billion unique devices. To continue its impressive growth, MoPub knew they must employ a more aggressive marketing approach, so they brought in Apiary to help increase MQLs and SQLs. 

Apiary’s strategy included creating gated content for LinkedIn campaigns, overhauling and optimizing paid search campaigns, introducing more focused content to increase SEO conversion, and introducing micro-conversion event tracking for more granularity. Apiary focused on understanding MoPub’s customers and creating a funnel that drove to lead capture. Prior to working with Apiary, MoPub’s MQL-to-SQL conversion rate was 7.4% YoY. Our work together increased that number to 30%.