Marketing leaders in every category and vertical use content marketing to some degree. What’s often missing in the content; however, is a direct connection to the brand—that is, the art of branded content marketing. Content that drives traffic is only truly valuable if it reflects the brand’s mission and values in addition to providing information about its products and services.
Branded content is a valuable tool to educate—even more important than using it to share functional information. Consider using content to convey how your brand is unique in your space and enjoy the benefits of increased brand awareness, consideration, and adoption.
Check out our POV on branded content marketing to learn more.