Marketo Consultant
Role Overview
Responsible for the performance and development of the email strategy as it relates to driving performance for clients
Skills needed to be successful on projects
- Experience defining and building campaigns for user types that address the synergies between SMS, in-app, email
- Experience creating and deploying testing and optimization strategies for email/SMS
- Experience developing marketing automation strategy across all industries (ecommerce, D2C, B2B, etc.)
- Experience developing segmentation strategies
- Experience integrating email marketing strategies into the broader digital marketing strategy
- Experience with attribution, lead scoring, and journey mapping
- Knowledge and understanding of connected user journeys
- Ability to set up flow automation
- Identify users/user types within the current data sets
- Working with clients to define email marketing goals including measurable KPIs
- Ownership of email/SMS marketing programs
- Experience in migrating to Marketo
- Optimizing and improving client email strategies in the interest of driving continuous improvement
- Creating and executing testing strategies in the interest of driving continuous improvement
- Creating and executing programs focused on conversion rates improvements from email
- Ability to work with clients to understand detailed requirements and determine a plan that will ensure goals are met or exceeded
- Excellent interpersonal skills to clearly and effectively communicate the with internal teams and clients
Subject matter requirements
- 5+ years email marketing experience
- Marketo certified
- Hands on experience within a variety of platforms, experience with Salesforce and Pardot a bonus
- 5+ years in performance marketing services
- Extensive background working with Fortune 1000 enterprise clients
- Leading client communications
- Prior exposure to working within a startup or small business
- Aligning expectations across team members and clients
- Passionate about working with people and teams
- Experience working with freelancers and contractors
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Proficient with Google Suite or related software
We’re looking to build our roster of digital marketing consultants for both immediate and potential future projects across a variety of clients. Apply today.
A collective, not an agency.
Apiary Digital® is a collective of experienced independent marketing consultants. We regularly bring in exciting client projects and match them with teams of consultants — all pre-vetted members of the Collective. We provide a fully curated, supported experience to both clients and consultants.
Apiary Digital is an Equal Employment Opportunity Employer. Program and employment policies of Apiary Digital are nondiscriminatory in regard to race, color, gender, religion, age, national origin, disability, veteran status or sexual orientation.
