Shopify

With consumer brands racing to adjust from brick-and-mortar distribution to a DTC ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter experts weigh in on performance marketing considerations related to Shopify.

D2C Ecommerce

Conceptual graphic representing Shopify and ECommerce glossary terms

D2C & Shopify Glossary

Take a peek at some key terms (the currency of digital marketing!) related to direct-to-consumer (D2C) online marketing and Shopify. Direct-to-Consumer (D2C) Attribution window. A marketing term for assigning credit by channel for contributing to

Shopify

How to optimize your paid media strategy for Shopify

If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution

Shopify

Shopify SEO: What you need to know

With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter experts weigh in on performance marketing

Shopify

What you need to know before integrating Shopify with Google Analytics

In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar