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Home > Shopify

Shopify

Conceptual graphic representing Shopify and ECommerce glossary terms

D2C & Shopify Glossary

Common Shopify and ecommerce-related terms and acronyms that pop up regularly in the world of digital marketing.

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How to optimize your paid media strategy for Shopify

If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter […]

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Custom graphic depicting SEO and Shopify

Shopify SEO: What you need to know

With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this multi-part blog series, Apiary subject matter experts weigh in on performance marketing considerations related to Shopify. In this second installment, we focus on the importance of leveraging a strong SEO strategy with […]

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Custom graphic depicting Shopify and Google Analytics

What you need to know before integrating Shopify with Google Analytics

In this first installment of a multi-part blog series around performance marketing for brands using Shopify, we specifically focus on Google Analytics and Google Tag Manager considerations. With consumer brands racing to adjust from brick-and-mortar distribution to a DTC (direct-to-consumer) ecommerce approach, many brands are turning to Shopify. Throughout this blog series, Apiary subject matter […]

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